A&E Television Networks Launches Mobile Video Channels for A&E(R) Network and The History Channel(R)

AETN Reaches Agreement with MobiTV to Include New Mobile Video Channels in

MobiTV(R) Service

    NEW YORK, JULY 23 /PRNewswire/ -- A&E Television Networks (AETN) and
 MobiTV, Inc., the leading provider and platform for content delivery over
 mobile and broadband networks, today announced the launch of A&E(R) Mobile
 and The History Channel(R) Mobile. The made for mobile channels are
 available today on the MobiTV(R) service via participating mobile carriers
 throughout the U.S.
     The creation and distribution of A&E Mobile and The History Channel
 Mobile to wireless video subscribers in the U.S. is a step in AETN's
 overall digital strategy to deliver its programs and services to viewers on
 multiple platforms.
     "The mobile platform is an increasingly important interactive screen
 that provides our consumers with access to our branded programming wherever
 and whenever they want it, and we are pleased to partner with MobiTV to
 offer A&E Mobile and The History Channel Mobile to viewers," said Paul
 Jelinek, Senior Vice President, Digital Media, AETN. "These mobile channels
 enable us to offer a new service to our existing audience, and through
 cross promotion, to bring new viewers back to our linear channels."
     A&E Mobile and The History Channel Mobile are distinct services from
 the linear channels. Acclaimed series such as Dogfights and Modern Marvels
 from The History Channel, and Dog the Bounty Hunter and Criss Angel
 Mindfreak from A&E Network, will be available on the mobile channels.
     "MobiTV and AETN continue to be proactive in bringing more compelling
 content into the mobile space," said Jeff Bartee, vice president of content
 and programming for MobiTV. "As the rise in consumer demand for mobile
 video continues, so do expectations for great content on mobile television
 services. Our relationship with AETN is proof that we are listening to and
 answering the call of those consumers."
     This announcement marks the second agreement between AETN and MobiTV
 for wireless distribution. In April 2006, the two companies partnered to
 deliver The History Channel en espanol(TM) as part of the line-up on MobiTV
 en Espanol(TM), the first live Spanish language mobile television service
 offered in the U.S. In addition, AETN is offering broadband channels via
 MobiTV Broadband Television for A&E, The History Channel, The Biography
 Channel(R), Crime & Investigation Network(TM), Military History Channel(TM)
 and History International(R).
     Internationally, A&E and The History Channel Latin America offer mobile
 services with MobiTV throughout the Latin American region.
     About A&E Television Networks
     A&E Television Networks, a joint venture of The Hearst Corporation,
 ABC, Inc. and NBC, is an award-winning, international media company
 offering consumers a diverse communications environment ranging from
 television programming, to home videos/DVD's and music CD's, to Web sites,
 as well as supporting nationwide educational initiatives. AETN is comprised
 of A&E Network, The History Channel, The Biography Channel, History
 International, The Military History Channel, The History Channel en
 espanol, Crime & Investigation Network, A&E HD, The History Channel HD,
 AETN International and AETN Consumer Products, The A&E web site is located
 at http://www.AETV.com, the Biography is located at
 http://www.Biography.com and The History Channel web site is located at
 http://www.History.com.
     About MobiTV
     MobiTV, Inc. (http://www.mobitv.com) is the leading provider and
 platform for content delivery over mobile and broadband networks;
 delivering live television, premium and primetime programming,
 video-on-demand, satellite and digital music services from the top
 broadcast and cable television networks and major music labels to millions
 of users worldwide. Founded in 1999, MobiTV is a privately held company
 headquartered in Emeryville, CA. MobiTV and the MobiTV logo are trademarks,
 service marks, and/or registered trademarks of MobiTV, Inc. in the United
 States and in other countries. All other trademarks, service marks, and
 product names used herein are the property of their respective owners.
 
 

SOURCE A&E Television Networks and MobiTV, Inc.