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AEG Live Announces Sponsor Line Up for 2009 Festival Season

AEG Live's 'Your Brands Our Fans' Platform Attracts Over 70 Top-Tier Brands For Next Month's Festivals Roll Out

NEW YORK, April 7 /PRNewswire/ -- AEG Live, a subsidiary of Anschutz Entertainment Group, North America's leading producer of live music festivals announced today the A-List festival sponsorship line up that kicks off the 2009 festival season next month. Your Brands Our Fans (www.yourbrandsourfans.com) is part of the AEG Live festival network that allows brands a more cost effective and more efficient opportunity to create and implement integrated campaigns designed to reach and impact the millions of music festival goers.

AEG Live's convenient marketing platform has opened doors for a variety of blue chip brands ranging from oil companies, video gaming, retail, telecommunications, automotive and consumer packaged goods among others. Brands such as AT&T, FYE, PlayStation, MLB, and State Farm have signed on with multiple AEG festivals this year as they are among the many companies who have a great need to not only reach the coveted 18-29 demographic, but to interact and provide hands on experiences for their target audience, which the AEG Live festivals can provide.

Andrew Klein, Senior Vice President of Global Partnerships at AEG Live states, "AEG Live is the largest producer of music festivals in North America. As the only entity that has the scale to offer brand marketers a one-stop shop to a national network of music festivals, we were able to secure a multitude of new and exciting sponsors for this year's festival season. All of the AEG Live festivals, whether it is the New Orleans Jazz Festival, Rothbury Festival, Coachella, All Points West or others, have the ability to provide companies the means to communicate one on one with festival attendees, piggy back on to its online communities, sell product and/or collect data, etc. These are marketing tactics that traditional advertising simply cannot provide, which has been a very positive point of difference this year in securing new brand partners."

Despite the current economic climate, AEG Live is humbled by their ability to boast the return of several of their past sponsors along with the addition of several of the world's leading corporations and brands, including but not limited to the following:

Toyota
AT&T
ABC Daytime and SOAPnet
Sony Computer Entertainment America
State Farm Insurance (R)
Pepsi Co.
Shell
Acura
MLB Authentic Collection
FYE
Harley Davidson

"AEG Live's Festival Group enables us to increase our reach with the live music audience while helping us to drive PlayStation brand awareness through integrated marketing campaigns," said Ginger Kraus, Senior Director of Promotions for Sony Computer Entertainment America, Inc. "The new festival network makes it possible for us to extend our participation and activation footprint across multiple festivals and increases our ability to interact directly with consumers through enhanced PlayStation experiences at these events."

AEG Live is pushing the boundaries in all aspects of live entertainment and multi-media production touting such festivals as All Points West Music & Arts Festival, Bumbershoot (Seattle's Music & Arts Festival), Coachella Music & Arts Festival, Mile High Music Festival, New Orleans Jazz & Heritage Festival, Rock On The Range, Rock Fest, Rothbury and the Stagecoach Country Music Festival.

About AEG Live

AEG Live is a subsidiary of Anschutz Entertainment Group, one of the leading providers of live entertainment and sports in the world. AEG Live is dedicated to all aspects of live entertainment and multi-media production and is the second largest concert promotion, special event and touring company in the world. AEG Live has an international reach with regional and local presence in Los Angeles, New York, Las Vegas, London, Nashville, Houston, Dallas, St. Louis, Atlanta, Denver and Seattle.