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Aegon to Highlight U.S. Business Growth During
Annual Investor Day in New York

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CEO Alex Wynaendts will highlight Aegon's progress in delivering on its strategic
priorities during the company's annual investor day in New York, December 5, 2012
beginning at 8:45 am EST/14:45 CET. Aegon Americas CEO Mark Mullin will detail actions
underway in Aegon's largest market, the US, to capture opportunities in the life
insurance, investments and retirement markets while delivering sustainable, profitable
growth, consistent with Aegon's strict risk-return requirements.

    The main focus of the conference will be the progress of Aegon's three strategic
business units in the United States; Life & Protection, Individual Savings & Retirement
and Employer Solutions & Pensions. Aegon's operations in the US - which now all operate
under the Transamerica brand - are pursuing growth by focusing on the core markets of life
and supplemental health insurance, pensions and at-retirement solutions. The leadership
teams of each unit will highlight the significant opportunities they have identified and
the steps they are taking to capture further growth through product innovation, expanding
distribution and differentiated customer service. A key element of Aegon's strategy is to
get closer to its customers by utilizing technology and investing in innovative
capabilities to address customer needs at every stage of the life cycle.

    Mr. Wynaendts, Mr. Mullin and the senior management from Aegon's three U.S. business
units will host a series of small group meetings, providing analysts and investors the
opportunity to address specific topics relative to the company's product lines,
operations, and market ambitions.

    The conference presentations will be available on Aegon's corporate website at
8:30 am EST/14:30 CET at aegon.com. The presentations will be webcast live also
on the website beginning at 8:45 am EST/14:45 CET.

    DISCLAIMER

    The statements contained in this document that are not historical facts are
forward-looking statements as defined in the US Private Securities Litigation Reform Act
of 1995. These statements are not guarantees of future performance and involve risks,
uncertainties and assumptions that are difficult to predict. Readers are cautioned not to
place undue reliance on these forward-looking statements, which merely reflect company
expectations at the time of writing. Actual results may differ materially from
expectations conveyed in forward-looking statements due to changes caused by various risks
and uncertainties. Details of potential risks and uncertainties affecting the company are
described in the company's filings with NYSE Euronext Amsterdam and the US Securities and
Exchange Commission, including the Annual Report. These forward-looking statements speak
only as of the date of this document. Except as required by any applicable law or
regulation, the company expressly disclaims any obligation or undertaking to release
publicly any updates or revisions to any forward-looking statements contained herein to
reflect any change in the company's expectations with regard thereto or any change in
events, conditions or circumstances on which any such statement is based.

<pre>    
    Media relations
    Greg Tucker
    +31(0)70-344-8956
    gcc@aegon.com

    Investor relations
    Willem van den Berg
    +31(0)70-344-8305
    ir@aegon.com
</pre>
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