Aer Lingus Revolutionizes Airfare Structure
Launches Its 'Low Fares, Way Better' Strategy on Transatlantic Services
MELVILLE, N.Y., Sept. 27 /PRNewswire/ -- Aer Lingus announced today a total revamping of its transatlantic business and leisure fare structure as part of its corporate goal of pioneering low fares on the Atlantic. The new program features three key elements: 1 - Reductions of 40 - 60% on Premier business class fares 2 - Lowering of economy fares and capping of the highest fares 3 - Simplified fare rules for all economy fares Reduction of Premier Business Class Fares: Aer Lingus now offers business class travel at rates previously pegged at economy class levels. New Previous % Gateway(s) One-Way Fare* One-Way Fare* Discount New York & Boston to Shannon and Dublin via SNN $1,104 $2,272 50% New York to DUB nonstop $1,304 $2,272 43% Chicago $1,504 $3,034 50% Los Angeles $1,504 $3,695 60% These fares do not require any advance purchase or Saturday night stay, business travelers can enjoy great flexibility at a low price. Also of note is that there are no reductions on all in-flight and airport lounge services. Lowering of Economy Fares and Capping of the Highest Fares: In addition to lowering lead-in fares by 20 - 30%, Aer Lingus has now capped its highest economy one-way fare at $503*. Previously, the highest one- way fare was $838. Again, no Saturday night stay is required, allowing all customers to book the lowest available fare. Simplified Fare Rules For All Economy Fares: Aer Lingus has removed the complexity of traditional fare rules which based the fare on such variables including how early you book, whether you stay a Saturday night and if you were traveling roundtrip or one-way. With the introduction of our standard set of rules for all fares, customers can take advantage of the best fare regardless of when they are traveling or the length of their stay. In addition, Aer Lingus' website http://www.aerlingus.com will feature the ability to combine our lowest transatlantic fare available with terrific add on fares to over 40 European destinations. The fare structure features the following: -- Ability to make changes to itinerary as well as passenger names -- Itinerary changes: $30/segment -- Name changes: $60 per change -- Ability to make one-way purchases without being penalized -- Outbound travel dates no longer determine fare seasonality. Customer will pay the lowest fare for each segment regardless of when they originate travel. "We believe that it is time to bring the low fare concept now prevalent in the U.S. and European domestic markets to transatlantic travel," said Jack Foley Executive Vice President. "It is our goal to position Aer Lingus as a profitable airline offering low fares and reliable travel on the Atlantic for both our business and leisure customers to Ireland and Europe." Aer Lingus' website http://www.aerlingus.com has been updated with all new fares and rules and continues to be the only place to get Aer Lingus' lowest fares. *Fares are each way and are available exclusively at http://www.aerlingus.com . Excludes taxes, fees and facility charges of up to $80 per person. Fares also do not include the September 11th Security Fee of $2.50 for each enplanement that originates at a U.S. airport. Please see website for full details, terms and conditions.
SOURCE Aer Lingus
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