AffiliateTraction Announces Expansion into UK AffiliateTraction opens with a footprint of large brands and the Managing Director that brought Commission Junction to the UK
LONDON, June 20, 2012 /PRNewswire-iReach/ -- AffiliateTraction, a full-service performance marketing agency founded in 2000 by Greg Shepard in the San Francisco bay area, California, US, has officially expanded its global presence with the entrance into the UK and European market by opening a London office.
In January of this year, AffiliateTraction announced the opening of its Canadian office near Toronto Ontario and now has launched in the United Kingdom. CEO Greg Shepard states "AffiliateTraction has held back growth for years to focus on partnerships, integration, technologies and a scalable sustainable service that beats the competition, and now we are bringing the best in performance marketing agency services to the world."
AffiliateTraction is pleased to announce the corresponding appointment of Nicky McShane to the role of Managing Director for the UK Branch. McShane, formerly of Commission Junction and Deal Group Media, is one of the UK Performance Marketing industry's most experienced and well-connected professionals.
Nicky has been at the forefront of shaping the Affiliate and Performance Marketing business in the UK for over twelve years. In 2000 she was named Managing Director of Commission Junction and led its groundbreaking launch from the US in kick-starting the UK market, before moving on to become COO of Deal Group Media where she was responsible for the revenue and growth of the group including UK, Spain and Australia.
After being approached by the AdLINK Group in 2006, Nicky was appointed to direct the successful launch of German affiliate network Affilinet into the UK, which led to her becoming Group MD of parent company AdLINK Group. Having extensive experience in establishing and growing networks in the UK, Nicky has been instrumental in some of the sector's biggest launches and developments and can see there is still huge growth potential in the UK Performance sector.
"Nicky is, without question, the best in performance advertising - her experience, leadership, integrity and knowledge of the industry are an asset to AffiliateTraction not just in the UK but globally. Nicky could have chosen any firm in the space, so I am pleased her choice was AffiliateTraction, it is proof that our agency offers the best service, period."
Nicky is holder of a coveted a4uAward for Excellence, bestowed on those who have shown considerable commitment and drive for the Affiliate and Performance industry as a whole. Speaking of her appointment, Nicky said, "It's rare to get an opportunity like this. The UK Performance Agency offering is about to change. AffiliateTraction's entire approach is like nothing I have seen in this market, it is genius! I feel privileged and very excited to be working with Greg and his team."
AffiliateTraction is a full-service performance marketing agency that specializes in incubating, managing, growing, and promoting affiliate programs for top internet retailers. AffiliateTraction is the most seasoned in the performance marketing industry and boasts the largest agency of its kind in the US. Founded in 2000 by Greg Shepard, CEO, AffiliateTraction is retained by medium to large organizations to expand their presence in online performance marketing through active management of multiple networks and direct publisher relationships. AffiliateTraction is an all-inclusive agency that provides clients with the essential tools, support, brand control, and technology to succeed.Media Contact:
Nicky McShane AffiliateTraction UK, +44 7841 143243, firstname.lastname@example.org
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