Affinion Loyalty Group Delivers Compelling Rewards to Delta SkyMiles Medallion Marketplace

Mar 22, 2006, 00:00 ET from Affinion Loyalty Group

    RICHMOND, Va., March 22 /PRNewswire/ -- Affinion Loyalty Group (ALG) has
 launched new rewards offerings for Delta Air Lines' Platinum Medallion(R)
 SkyMiles program.  U.S.-based Platinum Medallion(R) members can now access
 "Medallion Marketplace" online at
 The Medallion Marketplace provides the ability to redeem miles or a
 combination of miles and money for stays at thousands of hotels and condos
 worldwide, as well as a variety of non-travel related items such as
 merchandise and gift certificates.
     "Delta had a desire to diversify rewards options for our Platinum
 Medallion(R) program and ALG provided a uniquely satisfying solution that will
 boost our members' enjoyment of the program and ultimately drive increased
 customer loyalty to our brand," said Jeff Robertson, managing director of the
 SkyMiles program.
     All current U.S.-based Platinum Medallion(R) members may log-on to with their SkyMiles number and PIN.
 Through the Medallion Marketplace, members will enjoy access to a catalog of
 more than 700 items, including:
     * stays at more than 7,000 of the world's finest hotels and condominiums;
     * gift certificates for major retailers, as well as for exciting,
       event-based experiences;
     * home and garden items;
     * outdoor equipment and sporting goods;
     * electronics, including high-end items such as plasma TVs;
     Delta's SkyMiles program is one of the most popular and longest-running
 airline loyalty programs in the industry.  ALG, with its 25 years of
 experience creating and implementing loyalty solutions, is well-suited to
 augment the strength of this program.
     "We manage a large number of exclusive loyalty programs for a variety of
 clients in the travel and financial industries.  Each program is individually
 designed and maintained to exceed the goals and expectations of the client,"
 said Bobby Greenberg, vice president of marketing at ALG.  "It is a testament
 to the effectiveness of our products and solutions that we were chosen to work
 with Delta on such a highly-regarded program."
     Now in its 25th year, the SkyMiles program was recently named the Best
 Frequent Flyer Program by "Travel Savvy" magazine in a survey that included
 all global and domestic loyalty programs.  Affinion Loyalty Group is helping
 the airline achieve its goal of offering an array of exciting programs,
 promotions and benefits as Delta celebrates the silver anniversary of its
 frequent flyer program in 2006.
     About Affinion Loyalty Group
     For 25 years, ALG has been a pioneer in the loyalty industry, having
 developed groundbreaking products that are now found in nearly every wallet in
 America.  From private-label rewards programs to time- and money-saving
 products, ALG offers a full range of customized solutions to businesses in a
 diverse array of industries, each designed for converting customers into fans.
     As a leader in innovation, ALG is defined by an uncommon dedication to its
 clients, and has delivered compelling results to more than 175 high-profile
 companies in the form of increased loyalty, competitive differentiation,
 savings on commodity products, and overall improved profitability.
     Visit for more information.  ALG is the
 loyalty marketing division of Affinion Group, a leader in the membership,
 insurance, value added checking and loyalty marketing businesses, providing
 products and services that touch the lives of millions of Americans.
     About Delta Air Lines
     Delta Air Lines is one of the world's fastest growing international
 carriers with more than 50 new international routes added or announced in the
 last year.  Delta offers daily flights to 503 destinations in 94 countries on
 Delta, Song, Delta Shuttle, the Delta Connection carriers and its worldwide
 partners.  In summer 2006, Delta plans to offer customers more destinations
 and departures between the U.S., Europe, India and Israel than any global
 airline, including service on 11 new transatlantic routes from its Atlanta and
 New York-JFK hubs.  Delta also is a major carrier to Mexico, South and Central
 America and the Caribbean, with more than 35 routes announced, added or
 applied to serve since Jan. 1, 2005.  Delta's marketing alliances also allow
 customers to earn and redeem SkyMiles on more than 14,000 flights offered by
 SkyTeam and other partners.  Delta is a founding member of SkyTeam, a global
 airline alliance that provides customers with extensive worldwide
 destinations, flights and services.  Customers can check in for flights, print
 boarding passes and check flight status at

SOURCE Affinion Loyalty Group