Affinion Loyalty Group Hires Veteran Industry Leader
Mark Shipley Joins Company as Vice President of Sales
"Mark's vision of the loyalty industry validates and complements the philosophies that drive ALG's business success," said
Shipley is a pioneer of the new loyalty landscape, playing a key part in re-defining the broader role that technology, analytics and dialogue play in customer engagement in every form, including acquisition and retention programs. He is the former Senior Vice President of Global Loyalty and Rewards for MasterCard Worldwide; President of Loyalty Marketing for Maritz Loyalty Marketing; and has held various management roles in AT&T's Network division, including business development, product management and training.
"I've always respected ALG's forward thinking strategy that allows for the best solutions for its clients and the best value for its clients' customers," Shipley stated. "When the opportunity to join forces with the recognized leader in the loyalty industry arose, I knew it would be the perfect fit for me. I've witnessed ALG transform into a dominating force within the loyalty industry, and based on the company's wins in 2008, I couldn't imagine pairing with anyone else."
Shipley brings nearly 15 years of experience in the loyalty industry to the company. He has earned a Master's degree from
About Affinion Loyalty Group: Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch one in every three Americans. With nearly 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in
SOURCE Affinion Loyalty Group
More by this Source
Loyalty Industry Leaders Launch Connexions Loyalty
Mar 19, 2013, 14:25 ET
MotivEngine Enables Delta Air Lines to Enhance Customer Service Excellence
Dec 05, 2012, 08:30 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.