RICHMOND, Va., April 21 /PRNewswire/ -- Affinion Loyalty Group (ALG)
recently launched The Rewards Shop, a best-in-class Web site where shoppers
make purchases using rewards points instead of cash. The Rewards Shop
allows businesses to differentiate their points-based loyalty programs and
generate interest in not only travel rewards, but also in alternative
rewards such as merchandise and entertainment.
Through The Rewards Shop, businesses can enhance their customers'
online redemption process by providing an easy, familiar shopping
experience. The Web site is comparable to the most competitive mainstream
e-commerce stores with best-in-class features such as advanced search
functionality, extensive categories and items, and robust shipping options.
"More than 627 million people are making purchases online and this
number continues to increase. The Web sites consumers are most likely to
buy from are those that are easy to use and offer an extensive selection,"
said Bobby Greenberg, vice president of marketing for ALG.
"With this in mind, The Rewards Shop was designed to make it easy for
customers to find and redeem for the items they want," Greenberg said.
The Rewards Shop is fully branded with the business' name, logo and
colors as a constant reminder to their customers that earning points
through their rewards program means getting the products they want. It
provides businesses with the flexibility to offer their customers such
features as purchasing additional points when redeeming for an item, the
option to select rush delivery on certain items or send items to an
alternate shipping address, and contacting customer service via email. The
Rewards Shop offers this functionality within a secure online shopping
For more information about The Rewards Shop, contact ALG
About Affinion Loyalty Group (ALG)-
For 25 years, ALG has been a pioneer in the loyalty industry, having
developed groundbreaking products that are now found in nearly every wallet
in America. From private-label rewards programs to time- and money-saving
products, ALG offers a full range of customized solutions to businesses in
a diverse array of industries, each designed for converting customers into
As a leader in innovation, ALG is defined by an uncommon dedication to
its clients and has delivered compelling results to more than 175
high-profile companies in the form of increased loyalty, competitive
differentiation, savings on commodity products, and overall improved
ALG is the loyalty marketing division of Affinion Group, a leader in
the membership, insurance, value added checking and loyalty marketing
businesses, providing products and services that touch the lives of
millions of Americans. Visit http://www.affinionloyalty.com for more
SOURCE Affinion Loyalty Group