Affinion Loyalty Group Launches 'The Rewards Shop'

Web site Transforms the Experience of Redeeming Points for Rewards

Apr 21, 2006, 01:00 ET from Affinion Loyalty Group

    RICHMOND, Va., April 21 /PRNewswire/ -- Affinion Loyalty Group (ALG)
 recently launched The Rewards Shop, a best-in-class Web site where shoppers
 make purchases using rewards points instead of cash. The Rewards Shop
 allows businesses to differentiate their points-based loyalty programs and
 generate interest in not only travel rewards, but also in alternative
 rewards such as merchandise and entertainment.
     Through The Rewards Shop, businesses can enhance their customers'
 online redemption process by providing an easy, familiar shopping
 experience. The Web site is comparable to the most competitive mainstream
 e-commerce stores with best-in-class features such as advanced search
 functionality, extensive categories and items, and robust shipping options.
     "More than 627 million people are making purchases online and this
 number continues to increase. The Web sites consumers are most likely to
 buy from are those that are easy to use and offer an extensive selection,"
 said Bobby Greenberg, vice president of marketing for ALG.
     "With this in mind, The Rewards Shop was designed to make it easy for
 customers to find and redeem for the items they want," Greenberg said.
     The Rewards Shop is fully branded with the business' name, logo and
 colors as a constant reminder to their customers that earning points
 through their rewards program means getting the products they want. It
 provides businesses with the flexibility to offer their customers such
 features as purchasing additional points when redeeming for an item, the
 option to select rush delivery on certain items or send items to an
 alternate shipping address, and contacting customer service via email. The
 Rewards Shop offers this functionality within a secure online shopping
     For more information about The Rewards Shop, contact ALG
     About Affinion Loyalty Group (ALG)-
     For 25 years, ALG has been a pioneer in the loyalty industry, having
 developed groundbreaking products that are now found in nearly every wallet
 in America. From private-label rewards programs to time- and money-saving
 products, ALG offers a full range of customized solutions to businesses in
 a diverse array of industries, each designed for converting customers into
     As a leader in innovation, ALG is defined by an uncommon dedication to
 its clients and has delivered compelling results to more than 175
 high-profile companies in the form of increased loyalty, competitive
 differentiation, savings on commodity products, and overall improved
     ALG is the loyalty marketing division of Affinion Group, a leader in
 the membership, insurance, value added checking and loyalty marketing
 businesses, providing products and services that touch the lives of
 millions of Americans. Visit for more

SOURCE Affinion Loyalty Group