RICHMOND, Va., April 21 /PRNewswire/ -- Affinion Loyalty Group (ALG) recently launched The Rewards Shop, a best-in-class Web site where shoppers make purchases using rewards points instead of cash. The Rewards Shop allows businesses to differentiate their points-based loyalty programs and generate interest in not only travel rewards, but also in alternative rewards such as merchandise and entertainment. Through The Rewards Shop, businesses can enhance their customers' online redemption process by providing an easy, familiar shopping experience. The Web site is comparable to the most competitive mainstream e-commerce stores with best-in-class features such as advanced search functionality, extensive categories and items, and robust shipping options. "More than 627 million people are making purchases online and this number continues to increase. The Web sites consumers are most likely to buy from are those that are easy to use and offer an extensive selection," said Bobby Greenberg, vice president of marketing for ALG. "With this in mind, The Rewards Shop was designed to make it easy for customers to find and redeem for the items they want," Greenberg said. The Rewards Shop is fully branded with the business' name, logo and colors as a constant reminder to their customers that earning points through their rewards program means getting the products they want. It provides businesses with the flexibility to offer their customers such features as purchasing additional points when redeeming for an item, the option to select rush delivery on certain items or send items to an alternate shipping address, and contacting customer service via email. The Rewards Shop offers this functionality within a secure online shopping environment. For more information about The Rewards Shop, contact ALG (http://www.affinionloyalty.com). About Affinion Loyalty Group (ALG)- For 25 years, ALG has been a pioneer in the loyalty industry, having developed groundbreaking products that are now found in nearly every wallet in America. From private-label rewards programs to time- and money-saving products, ALG offers a full range of customized solutions to businesses in a diverse array of industries, each designed for converting customers into fans. As a leader in innovation, ALG is defined by an uncommon dedication to its clients and has delivered compelling results to more than 175 high-profile companies in the form of increased loyalty, competitive differentiation, savings on commodity products, and overall improved profitability. ALG is the loyalty marketing division of Affinion Group, a leader in the membership, insurance, value added checking and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans. Visit http://www.affinionloyalty.com for more information.
SOURCE Affinion Loyalty Group