Affordable Motors Announces BMW Ranked Top of Ten Most Valuable Auto Brands
BROOKLYN, N.Y., May 31, 2012 /PRNewswire-iReach/ -- Millward Brown, a market research group, recently announced that BMW had taken the top spot as the most valuable global automotive brand. The ranking is part of the BrandZ Top 100 Most Valuable Global Brands report. Affordable Motors, a trusted BMW dealer in Brooklyn, NY, is proud to offer the top rated auto brand in its inventory.
The BMW's value was based on Millward Brown's assessment of the automaker's account earnings, the brand's overall value, and the weight of the brand's impact on company revenue. The research group also interviewed upwards of two million consumers in over 30 countries to analyze their opinions of and interactions with around 50,000 brands.
Millward Brown's study indicated that BMW's overall brand value increased by 10 percent over the last few years, allowing the automaker to increase its worth to $24.6 billion. Although BMW briefly owned the top stop in 2010, the automaker is back on top in 2012.
BMW has consistently presented a strong, unyielding message to its customers while providing quality, luxury products for its consumers. According to the market research group, the automaker has also experienced a continuous increase in sales in parts of Asia, China in particular.
The automaker continues to design and build exhilarating vehicles backed with the class and passion drivers want in a BMW. As the brand grows so will its innovation.
SOURCE Affordable Motors