Aflac Announces New Integrated Marketing Campaign
New Tagline Shows America: "We've Got You Under Our Wing"
The multi-faceted campaign combines a new tagline, We've Got You Under Our Wing,(SM) with a forward-thinking print and online advertising campaign, a blockbuster movie tie-in and social networking component.
The We've Got You Under Our Wing tagline will debut in an attention-grabbing marketing effort called "Get the Aflacts." The campaign, featuring a clever twist on the company's name, gives people not just the facts, but the Aflacts.
The campaign focuses on the way Aflac differs from major medical insurance and how the company provides cash benefits that policyholders may use however they choose when an illness or accident occurs. For example:
- Aflac is insurance for daily living. Major medical insurance payments are paid directly to doctors and hospitals, but Aflac payments are directed to you.
- Aflac benefit checks may be used to help pay the mortgage, the car payment, or any other bills when you are sick or hurt.
- Your Aflac policy belongs to you, not to your company. If you lose or leave your job, your coverage can go with you at no increase in cost.
"We're giving people facts, not fluff," said
The new tagline will be featured in three new Aflac television commercials this year - commercials that will build on the familiarity and likeability of the iconic
"We're excited about our expanded presence on Facebook - and particularly about the fact that everything on our page will be presented from 'a duck's eye view,'" Charney said. "We believe that people will enjoy seeing the world from his perspective."
In addition to the new marketing campaign, Aflac has added new products and revised existing ones to make them available to more businesses, individuals and age groups. "We are making room for more people under our wing," Charney said.
For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in
Media Contacts: Laura Kane Aflac Incorporated 706.596.3493 firstname.lastname@example.org Jon A. Sullivan Aflac Incorporated 706.763.4813 email@example.com Analyst and Investment Contact: Kenneth S. Janke Jr. Aflac Incorporated 1.800.235.2667, Option 3; Fax: 706.324.6330 firstname.lastname@example.org