Aflac Launches "Physical Therapy" TV Ad In Spanish New Ad Updates Duck's Recovery in Key Hispanic Markets Across the Nation
COLUMBUS, Ga., April 15, 2013 /PRNewswire/ -- Aflac, the number one supplemental insurance company in the United States1, introduced its latest Spanish language television commercial, Physical Therapy. The funny and informative ad debuts today on local Telemundo, Univision, Telefutura and Estrella TV stations in Miami, New York, Los Angeles, Houston, San Francisco and Orlando. It will also air on two television networks in Puerto Rico and on radio stations in all of these same markets.
Recognizing the growing influence of the Hispanic market in the United States, Aflac is airing on Spanish language television stations in major Hispanic markets, the next phase of its ongoing campaign chronicling the Aflac Duck's journey to recovery after sustaining a debilitating injury. In January, the leading voluntary insurance company released the popular Press Conference commercial in Spanish, which announced to the world that the company's famed icon, the Aflac Duck, was injured in an accident and would be missing time at work. According to a 2010 U.S. Census Bureau report, the Hispanic or Latino population in the United States stands at 50.5 million in 2010 versus 35.3 million in 2000. This demographic now constitutes 16% of the nation's population.
"In any language, Physical Therapy sends a very serious but entertaining message about how our policies can help people focus on recovery rather than worry about finances when a medical setback occurs," said Aflac Executive Vice President, Chief Marketing and Sales Officer, Michael Zuna. "We want to make sure that our message reaches all audiences, especially those who prefer Spanish language television stations, because they comprise such a significant portion of our society."
In Physical Therapy the Aflac Duck is seen working with a highly motivated therapist to improve his stamina and strength as he prepares to get back to work after a long stint on the sidelines. Fortunately the Duck is covered by his Aflac policy which enables him to focus on recovery, rather than his finances. The ad uses humorous scenes of the Aflac Duck being pushed to the limits showing that while the adage "No Pain, No Gain" may be true in the gym, you can mitigate financial pain as long as you are protected by Aflac policies.
This integrated campaign also reminds consumers to visit Aflac's latest innovation called the Real Cost Calculator, which provides valuable information to help policyholders and potential policyholders understand the out-of-pocket medical and household costs associated with an individual or family member who is injured or diagnosed with an illness. This innovative tool is being unveiled en Espanol for the first time at Aflac.com/costoreal.
"We know that an educated consumer is more aware of the potential pitfalls that can occur and is therefore more likely to consider our products," Zuna said. "The Real Cost Calculator tool illuminates the need for protecting ones finances from unexpected illness or injury by clearly illustrating the potential out-of-pocket costs involved with hospital stays, emergency room visits, and missing time at work, even if you have major medical insurance.
1 National Underwriter, 2011
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 15th consecutive year. Also, in 2013, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 12th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.
Aflac herein means American Family Life Assurance Company of Columbus and American Family Life Assurance Company of New York.