African-American Women Declare Their Fashion Independence According to Survey
CLEVELAND, May 21 /PRNewswire/ -- African-American women have declared their independence when it comes to expressing their fashion sense at work, according to a survey of 500 African-American professionals by Pearle Vision. Eighty-one percent of those surveyed stated that they express their own personal style at work regardless of what others choose, as compared to 11 percent who felt their personal taste was the same as their co-workers' style. Pearle Vision commissioned the survey to understand the prevailing opinions about fashion, and more specifically, eyewear fashions to support the launch of the Beverly Johnson line of eyewear. Supermodel Beverly Johnson, who has appeared on more than 500 magazine covers, designed her eyewear line to flatter women of color whose facial structures may differ from Caucasian women. According to the survey, those who had trouble finding glasses reported the following: 62 percent have trouble finding colors that look good on their skin tone color, 67 percent felt there were limited shapes and styles that reflect their personal style, and 47 percent had trouble finding frames that fit comfortably on their faces. The Beverly Johnson line features a higher, broader nose bridge that creates a better fit and is more flattering to women of color. Additionally, the horizontal design is often more complimentary to the prominent cheekbones found in African-American, Hispanic and Asian-American women (see www.PearleVision.com). The seven frame styles in the first Pearle Vision collection feature bold colors -- fiery orange-red, demi-amber and rich yellows -- in addition to black frames with pearl or matte gold accents that are fashionable and flattering to the varied skin tones of women of color. "Regular gold does nothing to highlight the rich skin tones of women of color. Richer yellows and matte golds bring out the highlights," said Marj McGraw, vice president of frame merchandising for Pearle Vision. McGraw added that the Beverly Johnson line of frames have longer temples, and larger and wider eye-sizes than many of the other designer lines carried at Pearle. The Pearle Vision survey suggested that African-American women are leading the trend towards using eyewear as fashion accessory with 72 percent indicating that they own more than one pair of glasses vs. the national average of approximately 60 percent; and 84 percent saying they wear their glasses everyday. "There is no single standard of beauty that defines the way women of color are 'supposed' to look," said Johnson. "Instead, in our features we proudly herald a rich multicultural heritage." Beverly Johnson's modeling work included the first Vogue cover to feature an African-American woman. The actress, writer, businesswoman, volunteer and mother, has been described as the model who has "broken all color barriers." The Pealre Vision survey revealed one color barrier African-American women do not feel will soon be broken -- 62 percent did not feel it was possible that an African-American woman will be elected vice president or president of the U.S. by 2008. The Beverly Johnson Eyewear line is available exclusively at Pealr Vision. The Pearle Vision survey was commissioned through Essence Magazine of 500 African-American women aged 25 to 54. To locate the Pearle Vision nearest you, call 800-YES-EYES or visit the website www.pearlevision.com.
SOURCE Pearle Vision
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