BENTON HARBOR, Mich., April 2 /PRNewswire-FirstCall/ -- Maytag(R) brand
announced today that Clay Jackson of Richmond, Va., will be the next Maytag
Repairman after conducting an extensive, open-to-the-public nationwide
search. As the new face of Maytag, Jackson will play a major role in
revitalizing the 100-year-old Maytag brand and will help bring its
unequaled tradition of quality and dependability to life.
(Photo and Logo: http://www.newscom.com/cgi-bin/prnh/20070402/CLM064
More than 1,500 people participated in the audition process including
professional actors, construction workers, salesmen and stockbrokers. The
two- month search included union casting calls, open auditions and mail-in
submissions that were reviewed and evaluated by company representatives.
According to Jackson, he decided to try out "on a whim" and attended the
open audition in New York, focusing on bringing "something humorous and
unexpected" to the character.
Having toured professionally after college, Jackson thought he had
gotten acting out of his system when he left the theater in 2000. "The
opportunity to combine my love of acting with being a spokesperson for the
Maytag brand was something I couldn't ignore," explained Jackson, who had
been selling real estate for his family's agency for the last several
Jackson is the fourth person to portray the brand icon during its
40-year existence - but don't expect to see your father's Ol' Lonely(R).
The newly announced Maytag Repairman is sporting a new uniform, a new
attitude and is an evolution of the dependable character that was created
"The new Maytag Repairman will help revitalize the Maytag brand and its
heritage by keeping one foot in our past while putting the other in our
future," said Jeff Davidoff, vice president, brand marketing and
communications, Maytag. "Clay is perfect for our new take on the role. He's
energetic, young-at-heart and outgoing while still being dependable and
While portrayed on television for the past 40 years as having nothing
to do, the new Maytag Repairman role is a full-time position that includes
multiple national television, radio, print and public appearances. Starting
in May 2007, the Maytag Repairman will appear in the new Maytag brand
advertising campaign and will begin making appearances across North
Visit www.nextmaytagrepairman.com for more information about the new
Maytag Repairman, review the highlights from the search and find out what's
ahead for the revitalized brand icon.
Background on the Nationwide Search
On Jan. 26, 2007, the Maytag brand announced its first-ever public
search for the new Maytag Repairman. The search began with union casting
during the week of Feb. 12 in Los Angeles, Chicago and New York, followed
by open auditions in the same cities. For those who were unable to attend
the open casting calls, mail-in auditions were accepted through Feb. 23.
More than 80 people were invited to the callbacks that took place
during the week of March 5, and six people were invited to the final round
of interviews during the week of March 12. The selection process was based
on a variety of criteria including acting and spokesperson abilities and
how well the person could personify the Maytag brand's tradition of
dependability and quality and keep the brand and its advertising icon
Jackson was unanimously chosen by the brand's executive search team as
the spokesperson capable of bringing the core values of the Maytag brand to
History of the Maytag Repairman
The character first appeared on American TV screens in 1967. Jackson
will be one of only four people to portray the Maytag Repairman since its
creation: Jesse White, who retired in 1988 after playing the part for 21
years; Gordon Jump, who retired in 2003 after starring in the role for 15
years; and Hardy Rawls, who took Jump's place in 2003.
About Whirlpool Corporation
Whirlpool Corporation is the world's leading manufacturer and marketer
of major home appliances, with annual sales of approximately $18 billion,
more than 73,000 employees, and more than 70 manufacturing and technology
research centers around the world. The company markets Whirlpool, Maytag,
KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand
names to consumers in nearly every country around the world. Additional
information about the company can be found at www.whirlpoolcorp.com.
SOURCE Whirlpool Corporation