Expands San Francisco Senior Staff

Ali Grayeli and Vince Quilici Bring Interactive Expertise to's

San Francisco Creative and Client Services Departments

May 31, 2006, 01:00 ET from

    SAN FRANCISCO, May 31 /PRNewswire/ --
 (, the full service interactive agency, today
 announced the addition of Ali Grayeli as Vice President, Executive Creative
 Director and Vince Quilici as Client Partner in the San Francisco office.
     Grayeli will lead the direction of the creative department and oversee
 all creative content in the San Francisco office. Quilici will work with
 the Miller and Del Monte clients to help drive their digital strategies,
 including Web development, creative, search marketing and online media.
 Both will report directly to Alan Burgis, Managing Partner of's
 San Francisco office.
     Prior to joining, Ali Grayeli served as Creative Director at
 Blast Radius where he helped create award-winning customer experiences for
 global brands such as Activision, Electronic Arts, Nintendo, Microsoft and
 Nike among others. He also helped establish the company's European
 operations, and introduced and grew the Interaction Architecture discipline
     In his work for Nintendo, Grayeli developed online experiences for
 Nintendo in North America and Europe. As part of the new, he
 created a look and feel that effectively communicated the brand, and
 provided customers with opportunities to immerse themselves in game
 environments through rich media and in-depth content. Grayeli helped to
 define a model for customer loyalty and incentives. He also constructed the
 Web presence for both Nintendo Game Cube globally and Nintendo DS in North
     Vince Quilici comes to from Carat Interactive where he
 served as Global Account Director for Eastman Kodak. In this role, he
 developed and implemented worldwide interactive media and creative
 strategy, specifically in the United States, Europe and Asia. He also led
 U.S.-based interactive efforts for Kodak EasyShare Gallery and Kodak
 Mobile, directing team efforts in the use of online advertising, CRM and
 partnerships. Additionally, Quilici led interactive development for
 Progressive Insurance, including both brand and direct-response creative.
     " shows continued commitment to providing world-class
 creative and strategic insight for our clients. Ali and Vince both value
 the true big idea, and the impact it can have in a competitive marketplace
 for both clients and their customers," said Burgis. "Their backgrounds,
 work and results speak volumes while aligning directly with our beliefs. We
 are very excited to add their knowledge and imagination to the team."
     About is a full-service interactive agency. Since 1995, the
 company has created effective interactive marketing campaigns and
 world-class Web sites to help global clients -- including 3M, British
 Airways, T-Mobile and Visa -- get and keep customers online. is
 headquartered in New York and has offices in Amsterdam, Brussels, Chicago,
 Dallas, London and San Francisco. For more information, visit is part of TBWA Worldwide, an Omnicom
 Group Inc. (NYSE:   OMC) company. Omnicom is a Fortune 500 global
 advertising, marketing and communications company. Omnicom's branded
 networks and numerous specialty firms provide advertising, strategic media
 planning and buying, direct and promotional marketing, public relations and
 other specialty communications services to over 5,000 clients in more than
 100 countries.
     All trademarks, trade names, service marks, and logos referenced herein
 belong to their respective owners.
     contact: Dan Cordella
              212 358 5478