Wide-Reaching Partnership Will Provide Real-Time Game Alerts, Comprehensive

Video Highlight Package, Personalization Products, a New NHL Mobile Game and

More

    MONTREAL and NEW YORK, Nov. 28 /PRNewswire/ -- Longtime partners Airborne
 Entertainment and National Hockey League Interactive Cyber Enterprises (NHL
 ICE) today announced a new, all-encompassing three-year agreement to offer
 hockey fans the largest suite of officially licensed NHL themed wireless
 products across all technologies in the mobile marketplace.  The deal includes
 an unprecedented amount of up-to-the-minute wireless content including
 extensive real-time game alerts, detailed scoring summaries, granular stats
 and a nightly stand-alone video highlight package.  In addition, fans can
 download a continually updated collection of personalization products such as
 ringtones, ringbacks and wallpapers, as well as an official NHL mobile game,
 NHL Power Shot Hockey 2.  The content, grouped under the banner NHL Mobile, is
 now available on Sprint Nextel and Bell Mobility as well as others, and is
 slated to roll out across all major carriers throughout the NHL season.
     "This new deal renews NHL ICE's faith in us, and ours in the future of
 this great sport," said Andy Nulman, president of Airborne Entertainment and
 an avid hockey player himself.  "NHL Mobile showcases Airborne's expertise in
 creating mobile entertainment that truly appeals to hockey fans, fans that are
 unique in terms of dedication and knowledge about a sport.  And with the NHL
 now experiencing such a positive renaissance across the continent, we know
 that this relationship is one that will thrive with more content and more
 users as the months roll on."
     NHL Mobile features a full suite of personalization products including
 custom wallpapers for all 30 NHL teams, team ringtones and ringback tones that
 capture the mood, sounds and attitude that hockey fans love.  NHL Mobile also
 delivers the excitement of every NHL game, with real-time SMS alerts and video
 highlights taking fans to the game wherever they may be.  In addition, the My
 NHL Mobile application is a die-hard's dream, filled with scores, standings,
 schedules, team reports and the deepest and most detailed stats available
 anywhere.  Fans from all over the world will know, from puck drop to the first
 goal, who's winning and who's scoring all across the league.
     "Airborne Entertainment is a company that understands the game like no
 other, which is reflected in the quality and creativity of the products it has
 developed with us," said Keith Ritter President, NHL ICE and Senior VP,
 Business Development for the NHL.  "Wireless has emerged as one of our fastest
 growing sectors and it was important for us to offer our fans the best in
 mobile entertainment to enhance their experience, which is why we are
 extremely pleased to be working with Airborne again."
     In addition to personalization and information products, Airborne
 Entertainment has created an action-packed mobile sports game, Power Shot
 Hockey 2.  Players can choose their favorite NHL team then hit the ice to
 outplay their opponent in this blazing three-on-three challenge.  Power Shot
 Hockey 2 boasts end to end action right from the opening face-off Its
 realistic gameplay includes shooting, passing, fluid player control and shot
 animation, multiple game modes, variable gameplay options and the much feared
 PowerShot.
     For more information on how to access the content, please visit:
 http://www.airborne-e.com/website/NHLWireless/mobile.php
 
     About Airborne Entertainment Inc.
     Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., is a leading
 provider and publisher of premier mobile entertainment content and
 applications, including games, images, video, ringtones, ringbacktones and
 informational content.  Airborne's product portfolio consists of original and
 branded properties including, Family Guy(TM), Donald Trump's Real Estate
 Tycoon(TM), Speed TV Mobile(TM) and Maxim ToGo(TM).  Airborne's products are
 available across wireless carriers in North America and Europe and the company
 provides retailers and branded destinations the ability to reach mobile
 consumers directly via premium and promotional channels.  For more
 information, visit www.airborne-e.com.
 
 

SOURCE  Airborne Entertainment Inc.