Airlines Worldwide to Screen 'BEAT THE DRUM' on World AIDS Day

27 Nov, 2006, 00:00 ET from Entertainment In Motion

    LOS ANGELES, Nov. 27 /PRNewswire/ -- In recognition of World AIDS Day
 (December 1), more than 30 commercial airlines will air the award-winning
 film BEAT THE DRUM, raising more than $300,000 to help orphans in Africa.
 Passengers on more than 40,000 flights throughout the month of December --
 including American Airlines, Air Canada, Delta Air Lines, Northwest
 Airlines, United Airlines, British Airways, Lufthansa, Air New Zealand,
 Emirates, KLM, Singapore Airlines, and South African Airways -- will see
 the inspiring feature film, which calls attention to the more than 12
 million children in Africa orphaned by AIDS.
     The film follows Musa, a young South African village boy, left
 parentless by a "mysterious disease," who sets out alone for urban
 Johannesburg in search of his uncle and the truth about what is killing his
 people. Musa arrives only to find the streets already teeming with orphaned
 kids. Urged by his determination, Musa finds a way to make an honest living
 and returns to his village bringing hope and a new understanding about
 HIV/AIDS.
     BEAT THE DRUM was inspired by a visit to East and South Africa by
 producer W. David McBrayer, who also wrote the screenplay. "It became so
 clear to me," McBrayer said, "that telling a story about AIDS seen through
 a child's eyes allows you to highlight issues that normally are tough to
 handle head on."
     The film, winner of 29 film festival awards, will be screened in-flight
 on 34 airlines (representing 22 countries) throughout the month of
 December.
     "BEAT THE DRUM is not the typical fare for airline in-flight viewing,
 but it's a story that simply must be told," said Bill Grant, president of
 Entertainment In Motion (EIM), distributor of the film. "We salute the
 airlines who were as moved as we were by this beautiful film and the
 importance of bringing this story to millions of airline passengers
 worldwide," Grant added.
     EIM, which acquired non-theatrical rights to Z Productions' BEAT THE
 DRUM from Kimmel International, will donate 50% of the more than $600,000
 in gross revenues from the film to charities benefiting African children
 left orphaned by AIDS, including the Heart for Africa foundation and
 Artists for a New South Africa (ANSA).
     "We are deeply grateful for the remarkable generosity of Entertainment
 In Motion and for the interest of the many airlines that have embraced this
 film and the vital message it carries," said Sharon Gelman, executive
 director of ANSA, a nonprofit organization working to combat HIV/AIDS in
 South Africa and America. "This initiative will make a very real difference
 in the lives of South African children who have been orphaned by the
 disease and to those whose parents are sick and dying," Gelman added. The
 noted artists and activists who are founders and leading supporters of
 ANSA's efforts to assist AIDS orphans include Archbishop Desmond Tutu,
 Carlos Santana, Samuel L. Jackson, Jackson Browne, George Lucas, and Alfre
 Woodard.
     For more information:
     World AIDS Day: www.worldaidscampaign.info
     BEAT THE DRUM, the movie: www.beatthedrumthemovie.com
     Artists for a New South Africa: www.ansafrica.org
     Heart for Africa: www.heartforafrica.org.
     Founded in 1988 and headquartered in Los Angeles, Entertainment In
 Motion (EIM) is an international motion picture distribution company
 specializing in non-theatrical markets. EIM provides entertainment to more
 than 130 airlines worldwide. For more information, visit www.skyfilms.com.
 
 

SOURCE Entertainment In Motion
    LOS ANGELES, Nov. 27 /PRNewswire/ -- In recognition of World AIDS Day
 (December 1), more than 30 commercial airlines will air the award-winning
 film BEAT THE DRUM, raising more than $300,000 to help orphans in Africa.
 Passengers on more than 40,000 flights throughout the month of December --
 including American Airlines, Air Canada, Delta Air Lines, Northwest
 Airlines, United Airlines, British Airways, Lufthansa, Air New Zealand,
 Emirates, KLM, Singapore Airlines, and South African Airways -- will see
 the inspiring feature film, which calls attention to the more than 12
 million children in Africa orphaned by AIDS.
     The film follows Musa, a young South African village boy, left
 parentless by a "mysterious disease," who sets out alone for urban
 Johannesburg in search of his uncle and the truth about what is killing his
 people. Musa arrives only to find the streets already teeming with orphaned
 kids. Urged by his determination, Musa finds a way to make an honest living
 and returns to his village bringing hope and a new understanding about
 HIV/AIDS.
     BEAT THE DRUM was inspired by a visit to East and South Africa by
 producer W. David McBrayer, who also wrote the screenplay. "It became so
 clear to me," McBrayer said, "that telling a story about AIDS seen through
 a child's eyes allows you to highlight issues that normally are tough to
 handle head on."
     The film, winner of 29 film festival awards, will be screened in-flight
 on 34 airlines (representing 22 countries) throughout the month of
 December.
     "BEAT THE DRUM is not the typical fare for airline in-flight viewing,
 but it's a story that simply must be told," said Bill Grant, president of
 Entertainment In Motion (EIM), distributor of the film. "We salute the
 airlines who were as moved as we were by this beautiful film and the
 importance of bringing this story to millions of airline passengers
 worldwide," Grant added.
     EIM, which acquired non-theatrical rights to Z Productions' BEAT THE
 DRUM from Kimmel International, will donate 50% of the more than $600,000
 in gross revenues from the film to charities benefiting African children
 left orphaned by AIDS, including the Heart for Africa foundation and
 Artists for a New South Africa (ANSA).
     "We are deeply grateful for the remarkable generosity of Entertainment
 In Motion and for the interest of the many airlines that have embraced this
 film and the vital message it carries," said Sharon Gelman, executive
 director of ANSA, a nonprofit organization working to combat HIV/AIDS in
 South Africa and America. "This initiative will make a very real difference
 in the lives of South African children who have been orphaned by the
 disease and to those whose parents are sick and dying," Gelman added. The
 noted artists and activists who are founders and leading supporters of
 ANSA's efforts to assist AIDS orphans include Archbishop Desmond Tutu,
 Carlos Santana, Samuel L. Jackson, Jackson Browne, George Lucas, and Alfre
 Woodard.
     For more information:
     World AIDS Day: www.worldaidscampaign.info
     BEAT THE DRUM, the movie: www.beatthedrumthemovie.com
     Artists for a New South Africa: www.ansafrica.org
     Heart for Africa: www.heartforafrica.org.
     Founded in 1988 and headquartered in Los Angeles, Entertainment In
 Motion (EIM) is an international motion picture distribution company
 specializing in non-theatrical markets. EIM provides entertainment to more
 than 130 airlines worldwide. For more information, visit www.skyfilms.com.
 
 SOURCE Entertainment In Motion