ORLANDO, Fla., July 30 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), today announced that it is the first airline in North America to board Icelandic Glacial Natural Spring Water for sale. Icelandic Glacial becomes the second water available for sale in a bottle on AirTran Airways' flights along with glaceau's smartwater(R) -- both of which are available for sale at $2 per bottle, and the airline also offers Dasani(R) water poured in a cup complimentary on all flights.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090730/NY54136 )

Icelandic Glacial is a pioneer in water with environmentally responsible consumer products including industry leading Carbon Neutral certified bottled water, great taste, exceptional Icelandic purity, fully recyclable PET bottle sizes, and award winning bottle design.

"AirTran Airways is an innovative airline, and we are proud to be the first airline in North America to board Icelandic Glacial Natural Spring Water for sale to our customers who have asked us for bottled water options," said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. "The unique packaging coupled with the exceptional taste of the Icelandic Glacial water and the environmentally responsible product will be a hit with our customers."

While Icelandic Glacial Water is making its North American debut on AirTran Airways, it is available on a number of airline operators across the world, including Icelandic national airline Icelandair and private business jet operator Netjets Europe.

"The brand has come a long way over a relatively short period of time and we are extremely pleased to continue developing strong relationships with leading airline companies such as AirTran Airways," said Jon Olafsson, chairman and co-founder, Icelandic Glacial. "We are constantly looking to increase our product availability across North America, therefore opening up additional channels with AirTran enables us to reach even more consumers seeking pure and responsible hydration options."

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. AirTran Airways is the only major airline with Wi-Fi on every flight and offers coast-to-coast service on North America's newest all-Boeing fleet. Its low-cost, high-quality product also includes assigned seating, Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com.

About Icelandic Glacial Natural Spring Water

As the world's first CarbonNeutral(R) certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a "net zero" carbon footprint.

Icelandic Glacial was named "Best Water of 2007" by industry experts BevNET, and also received accolades for the "Best Sustainability Initiative" at the 2007 BottledWaterWorld awards.

Icelandic Glacial, the product of Icelandic Water Holdings ehf, located in Olfus, Iceland, is an environmental pioneer in the industry. The company utilizes natural green energy sources, using only geothermal and hydroelectric power to fuel production. The source of Icelandic Glacial is the legendary Olfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago.

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.

For more information on Icelandic Glacial, go to http://www.icelandicglacial.com.

    Media:  AirTran Airways
            Christopher White
            Cynthia Tinsley-Douglas
            678.254.7442

            Icelandic Glacial
            Peter Ramsay
            +44.752.522.6235

SOURCE AirTran Airways

Back to top

RELATED LINKS
http://www.airtran.com
http://www.icelandicglacial.com