Albridge Announces Asset Allocation Reporting Enhancements with Morningstar Data for Seamless Advisor and Investor Presentation New enhancements will leverage Morningstar and client-specific classifications for multiple views of securities, investors, accounts and portfolios

LAWRENCEVILLE, N.J., Aug. 5, 2014 /PRNewswire/ -- Albridge, an affiliate of Pershing LLC, a BNY Mellon company, today announced asset allocation reporting enhancements with the integration of Morningstar data, providing greater depth and breadth of analytics and reporting for advisors as well as investors.

The new capability can employ Morningstar data and client-specific classifications, providing flexibility for multiple presentation views spanning securities, investors, accounts and portfolios. Albridge's enhanced integration of Morningstar data features an expanded range of more than 10 different classification types, comprising factors such as asset allocation, sector weighting and regional breakdown information, to facilitate in-depth comparisons and robust analysis. The new integration enables seamless, customizable professional reporting presentations that leverage integrated analytics, providing a new level of transparency and insight for advisors and investors.   

"Advisors succeed or fail based on the quality of their data and the ease with which that data moves between native and third-party applications," said Greg Borgman, director of Albridge operations. "This enhanced data integration capability provides improved coverage and consistency for asset allocation reporting across the 44 million accounts on the Albridge platform.  This is a clear demonstration of the spirit of collaboration and commitment to data excellence that today's business environment demands."

"The emphasis on improving workflow, increasing efficiency and staying ahead of our competitors has never been greater than it is now," said Satish Jayanthi, Senior Vice President, Data Management of First Allied Securities, Inc.  "The sheer volume of data advisors must contend with combined with the speed with which that data must be turned into actionable knowledge, has placed a premium on operating a data management framework that is centralized and consolidated yet also flexible and extensible based on the advisor and investor needs.  Albridge's new capabilities in asset allocation reporting addressed these needs for First Allied."

Albridge, an affiliate of Pershing LLC, is a leading provider of enterprise data management solutions that deliver a single view of an investor's broad range of assets. Our proprietary technology consolidates and reconciles client account and transaction data from hundreds of data sources representing banking, brokerage, insurance, retirement, managed accounts and more. Albridge processes this cleansed data and uses it to power a variety of downstream technology solutions, including performance reporting, sales practice monitoring, data warehousing, business intelligence, imaging and workflow. Albridge provides the foundation for financial organizations to leverage a single source of information to power a number of mission critical technology applications. Additional information is available at albridge.com.

Pershing and its affiliates provide global financial business solutions to approximately 1,600 financial organizations, broker-dealers, registered investment advisory firms, advisors, fund managers and asset managers who represent over 5.6 million active accounts. Located in 23 offices worldwide, Pershing delivers dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Borse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of June 30, 2014, BNY Mellon had $28.5 trillion in assets under custody and/or administration, and $1.6 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Learn more at www.bnymellon.com, or follow us on Twitter @BNYMellon.

Contact: Paul Patella
                +1 201 413 3609
                paul.patella@pershing.com

SOURCE BNY Mellon



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