PR Newswire: news distribution, targeting and monitoring

Alcantara Will Be CDN-GM Interactive Design Competition Sponsor

Share with Twitter Share with LinkedIn

DETROIT, June 21, 2012 /PRNewswire/ -- Alcantara S.p.A., the Italian producer of premium materials widely used in automotive interiors, will be a sponsor of a social-media-based student design competition developed by General Motors and Car Design News (CDN).

(Logo: )

An executive from Alcantara's trend and design department, will be one of five automotive people serving as competition judges during the final phase of the CDN-GM Interactive Design Competition.  Other professionals will serve as online mentors to student participants and give guidance and advice throughout the program.

Students will be asked to design against briefs set by each of GM's four brands: Buick, Chevrolet, Cadillac and GMC. Winners of the social-media-based competition will receive paid internships at GM's Michigan-based headquarters.

Finalists in each brand competition will be invited to attend the North American International Auto Show in Detroit, Mich., next January, where their entries will be on display.  Winners will be announced on GM's stand during the auto show.

Full-time students at design schools in the U.S. and Canada are eligible to enter the competition.  To foster creative concepts, GM has united with Car Design News, the leading web resource for automotive designers, to help students develop through the use of interactivity and social media and refine their designs. 

More information about the CDN-GM Interactive Design Competition is available at

Alcantara®, the material, is a registered trademark of Alcantara S.p.A. Founded in 1972, the company has its headquarters in Milan with a research center and production facilities in Nera Montoro, Umbria.

The result of unique proprietary technology, Alcantara® is the choice of leading companies in a wide array of automotive, luxury-boating, high-fashion, home interior and consumer electronics applications.

More information about Alcantara S.p.A. is available on the Internet at

SOURCE Alcantara S.p.A.


Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.



PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.


Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.


Online Member Center

Not a Member?
Click Here to Join
Search News Releases
Advanced Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release