Alcantara(R) Featured in the 2008 Dodge Viper

High-performance material marries form and function in quintessential

American sports car

Nov 19, 2007, 00:00 ET from Alcantara

    NEW YORK, Nov. 19 /PRNewswire/ -- Alcantara(R), the luxury car interior
 material, is now available in the latest version of Dodge's legendary
 sports car, the 2008 Viper SRT-10. The Dodge Viper received a complete
 makeover for 2008, including a new vented hood that gives it a hungry,
 aggressive look. Inside, you won't find a cup holder in the updated cockpit
 but there are Alcantara(R) and leather covered body-hugging bucket seats, a
 new addition that keeps passengers from sliding around during top speeds.
     Alcantara(R) is a natural match for the new Viper -- sporty yet
 stylish. The material has long been a feature in the world's most renowned
 foreign sports cars and high-end luxury vehicles and offers many benefits
 for those who demand super-performance under the hood and in the cabin. The
 sporty, performance material is high-grip, durable, comfortable,
 easy-to-clean, breathable and anti-static. Combined with leather in the
 Dodge Viper, Alcantara(R) hugs passengers for a soft-touch, plush and
 seductive ride.
     Long a luxurious feature of the world's most renowned foreign sports
 cars and high-end luxury vehicles, Alcantara(R) is widely available in
 select Chrysler, Ford and General Motors vehicles. Beyond the Viper,
 Alcantara(R) is now a standard offering for other 2008 automobiles from
 Chrysler and Dodge including the 2008 Chrysler Aspen Limited, the 2008
 Dodge Durango Limited and the 2008 Dodge Charger Superbee.
     "It is exciting to see so many OEMs embracing Alcantara(R), most
 recently Dodge with the iconic American sports car, the Viper SRT-10," said
 Derick C. Fronda, Executive Director of TUA. "American automakers continue
 to include Alcantara(R) in their new vehicles because consumers want to
 embrace their inner race car driver with interiors that are revved up on
 high style, function and fun."
     While its applications are nearly endless, Alcantara(R) can most
 commonly be found on seats, door panels, headliners, center consoles, gear
 shift covers and steering wheels.
     About Toray Ultrasuede (America), Inc.
     TUA is a subsidiary of Toray Industries, a $15 billion multinational
 company which is the world's leading manufacturer of advanced fibers and
 textiles and the inventor of the first ultra-microfiber.
     TUA is the official distributor of Alcantara(R) materials in the
 American automotive markets.
     Alcantara(R) is the registered trademark of Alcantara Spa, Italy. For
 more information go to

SOURCE Alcantara