Alcantara(R) Introduced in 2008 Dodge Challenger SRT8

High-performance interior upgrades an American classic

Mar 20, 2008, 01:00 ET from Alcantara

    NEW YORK, March 20 /PRNewswire/ -- After more than 30 years, the Dodge
 Challenger has thunderously re-emerged. Underneath the trademark hood
 stripe, eight cylinders roar, and inside, the pony car has received a
 modern makeover complete with Alcantara(R), the high-performance interior
     The SRT8's sporty cockpit gets an extra giddy-up from black leather
 bucket seats, complete with slate grey high-performance Alcantara(R)
 micro-perforated seat inserts. The seats, trimmed with a bold orange
 contrast stripe and SRT8 emblem, create a feeling of raw elegance that
 rivals the vehicle's under-the-hood power. Alcantara(R) is the perfect
 choice to compliment an iconic American muscle car because it is sporty,
 high-grip, durable, comfortable, easy-to-clean, breathable and anti-static.
     The SRT8 also includes a 6.1-liter HEMI, GPS navigation and keyless
 entry-for the Challenger aficionado who appreciates all the muscle without
 compromising modern conveniences.
     "Alcantara(R) is the perfect modern upgrade to this American classic,"
 said Angelo Bordogna, director of Automotive Division of Alcantara S.p.A.
 "The high-performance material is an ideal match for a vehicle known for
 its powerful and sporty heritage."
     The Challenger SRT8 joins a long list of sports cars and high-end
 vehicles that already offer Alcantara(R). The material is becoming a staple
 interior material choice for other American automakers, and is widely
 available in select Chrysler, Ford and General Motors vehicles.
 Alcantara(R) is currently offered in numerous Dodge automobiles including
 the 2008 Dodge Viper, 2008 Dodge Durango Limited, and 2008 Dodge Charger
     While its applications are nearly endless, Alcantara(R) can most
 commonly be found on seats, door panels, headliners, center consoles, gear
 shift covers and steering wheels.
     Toray Ultrasuede (America) Inc. is the official distributor of
 Alcantara(R) materials in the American automotive markets.
     Alcantara(R) is the registered trademark of Alcantara Spa, Italy. For
 more information go to

SOURCE Alcantara