ALDI Pricing Pilot Means Even Lower Prices for More Than 100 Grocery Products

Discount grocer makes among most commonly purchased items available for

even less in St. Louis-area stores

Feb 08, 2008, 00:00 ET from ALDI

    O'FALLON, Mo., Feb. 8 /PRNewswire/ -- As reports of food price
 inflation continue to dominate the news, ALDI is taking steps to further
 lower its already discounted prices on more than 100 of some of the most
 commonly purchased items in its St. Louis-area stores. Beginning Sunday and
 continuing for the next nine weeks, customers will see products ranging
 from macaroni to chicken breasts further reduced in price.
     "We're proud to offer customers the best possible prices on the quality
 products they purchase the most," said Paul Piorkowski, division vice
 president. "ALDI already has prices that are up to 50 percent lower than
 the competition. This is an emphatic statement that we will continue to
 take the lead in value."
     Food price inflation rose 5.3 percent in 2007 over 2006 -- the largest
 increase since 1990, according to the Bureau of Labor Statistics. In
 contrast, ALDI customers can expect as much as 12 percent to 27 percent
 price cuts on everything from frozen foods to refrigerated items to dry
 goods. In the first week, more than 10 items will be reduced in price such
 as 32 oz. elbow macaroni going from $1.29 to $1.09 while competitors'
 prices range from $1.50 to $2.59. ALDI's instant mashed potatoes are going
 from $1.09 to $.99 while competitors are at $1.13 to $1.67.
     This is the first time in its history that ALDI is launching this kind
 of pricing program, and it will look at duplicating the effort across the
 country following its pilot in the St. Louis area. Reduced prices are
 intended to stay, with ALDI re-evaluating periodically what are among the
 most frequently purchased items for customers. Market conditions also will
 factor in to long-term pricing, as ALDI continues to beat competitors on
 price, quality and combined value.
     "We are doing this for our loyal customer base as well as giving people
 new to ALDI a further incentive to try us," said Piorkowski. "We find that
 once people shop at ALDI, they keep coming back."
     About ALDI
     ALDI, a leader in the international grocery retailing industry, entered
 the U.S. market in 1976. Today nearly 900 U.S. ALDI stores are located in
 27 states from Kansas to the East Coast serving more than 15 million
 customers each month. A discount retailer featuring its own private labels,
 ALDI applies smart and efficient operational and business practices to save
 customers up to 50 percent on their grocery bill. ALDI sells more than
 1,300 of the most frequently purchased grocery and household items in
 manageable, non-bulk packaging. For more information about ALDI, go to