ALDI Pricing Pilot Means Even Lower Prices for More Than 100 Grocery Products
Discount grocer makes among most commonly purchased items available for
even less in St. Louis-area stores
O'FALLON, Mo., Feb. 8 /PRNewswire/ -- As reports of food price inflation continue to dominate the news, ALDI is taking steps to further lower its already discounted prices on more than 100 of some of the most commonly purchased items in its St. Louis-area stores. Beginning Sunday and continuing for the next nine weeks, customers will see products ranging from macaroni to chicken breasts further reduced in price. "We're proud to offer customers the best possible prices on the quality products they purchase the most," said Paul Piorkowski, division vice president. "ALDI already has prices that are up to 50 percent lower than the competition. This is an emphatic statement that we will continue to take the lead in value." Food price inflation rose 5.3 percent in 2007 over 2006 -- the largest increase since 1990, according to the Bureau of Labor Statistics. In contrast, ALDI customers can expect as much as 12 percent to 27 percent price cuts on everything from frozen foods to refrigerated items to dry goods. In the first week, more than 10 items will be reduced in price such as 32 oz. elbow macaroni going from $1.29 to $1.09 while competitors' prices range from $1.50 to $2.59. ALDI's instant mashed potatoes are going from $1.09 to $.99 while competitors are at $1.13 to $1.67. This is the first time in its history that ALDI is launching this kind of pricing program, and it will look at duplicating the effort across the country following its pilot in the St. Louis area. Reduced prices are intended to stay, with ALDI re-evaluating periodically what are among the most frequently purchased items for customers. Market conditions also will factor in to long-term pricing, as ALDI continues to beat competitors on price, quality and combined value. "We are doing this for our loyal customer base as well as giving people new to ALDI a further incentive to try us," said Piorkowski. "We find that once people shop at ALDI, they keep coming back." About ALDI ALDI, a leader in the international grocery retailing industry, entered the U.S. market in 1976. Today nearly 900 U.S. ALDI stores are located in 27 states from Kansas to the East Coast serving more than 15 million customers each month. A discount retailer featuring its own private labels, ALDI applies smart and efficient operational and business practices to save customers up to 50 percent on their grocery bill. ALDI sells more than 1,300 of the most frequently purchased grocery and household items in manageable, non-bulk packaging. For more information about ALDI, go to http://www.aldi.com.
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.