Alfresco Launches First Enterprise Application for Facebook

Alfresco ECM Enables Facebook for Collaboration and Publishing

Nov 14, 2007, 00:00 ET from Alfresco Software, Inc.

    LONDON, Nov. 14 /PRNewswire/ -- Alfresco Software, Inc., the leader in
 open source enterprise content management (ECM), today announced the
 integration of Alfresco with Facebook to deliver a platform for developing
 content-centric applications. This integration makes publishing content to
 Facebook as controlled and effective as publishing to a corporate Web site.
 The Alfresco Enterprise Content Network application, which is built on this
 framework, enables collaboration and makes secure, audited, sharing of
 content in Facebook as simple as sharing a photo.
     Employees are increasingly communicating on social-networking platforms
 -- outside the control of the corporate IT department. Corporations must
 choose either to ban social software use or to harness the potential to
 communicate more effectively with their community of customers, partners
 and employees. A recent McKinsey survey reported that 37 percent of large
 enterprise IT respondents are currently funding social networking projects.
     From an enterprise perspective, organizations must have the ability to
 publish to a Facebook audience as effectively as to a Web site audience.
 From an employee perspective, forward-looking enterprises believe that
 social networking provides a ready-made knowledge-management platform for
 their workers, which will increase adoption rates to the levels that
 knowledge management was always meant to achieve.
     Alfresco has integrated the Facebook platform, allowing enterprise
 content to be uploaded and shared with customers and employees in a
 controlled, secure and audited way. New platform functionality includes:
     -- Application registration
     -- Facebook authorization and single sign-on
     -- FBML support
     -- Facebook model support
     The Alfresco integration with Facebook provides a platform for
 employees to access and utilize organizational information effectively with
 tools they know and like. In a secure environment users can:
     -- Upload documents
     -- View My Documents, All Documents or Recently Added Documents
     -- View documents from colleagues and friends through the Facebook news
     "While social networking Web sites have typically been perceived as
 attractive to a predominately younger consumer market, if leveraged
 properly, these services may provide the enterprise market with a
 potentially powerful and cost-effective solution to its collaboration and
 content management needs," said Nicole Engelbert, lead analyst, Vertical
 Markets Technology, Datamonitor.
     Facebook itself has encouraged the use of its Web site for the
 enterprise. Some of the larger networks on Facebook include Apple, Morgan
 Stanley, PricewaterhouseCoopers UK, Deloitte and the US Marine Corps. Last
 May, Facebook formally launched the Facebook Platform, a custom markup
 language and a set of open application programming interfaces (APIs). The
 goal was to position Facebook as the best foundation for incorporating
 social features into a wide variety of applications, including those aimed
 at business users. Alfresco is the first software vendor to take advantage
 of the platform for an enterprise application. The productivity of the
 Alfresco integration with Facebook for developing content-centric
 applications is demonstrated by the basic application being defined in nine
 lines of code.
     "With Facebook, companies can engage with their customers, partners and
 employees to share social connections as well as content, and track what is
 going on in the enterprise," said John Newton, CTO of Alfresco Software.
 "For example, our new ECM-enabled access to Facebook lets an organization
 take the latest news or catalog information from inside the corporation and
 easily publish it both internally and externally to keep stakeholders
     More information is available at:
     About Alfresco Software, Inc.
     Alfresco Software Inc. is the first and leading open source alternative
 for enterprise content management. It is the first company to bring the
 power of open source to the enterprise content management market, enabling
 unprecedented scale and a much lower total cost of ownership than
 proprietary systems. Founded by a team of content management veterans that
 includes the co-founder of Documentum, John Newton, and former COO of
 Business Objects, John Powell, Alfresco is based in London. For more
 information, visit
      Editorial Contact
      Ian Howells
      Alfresco Software, Inc.
      +44 1628 860640
      Patricia Colby
      Page One PR
      415 875 7494

SOURCE Alfresco Software, Inc.