ALHAMBRA, Calif., July 13, 2016 /PRNewswire/ -- Vidorra (www.shopvidorra.com) opens its first brick and mortar store, located at 100 East Main Street, within the Alhambra Place/ Shea Properties retail center. The women's boutique brings new energy to Downtown Alhambra, and hopes to fill the void for an innovative fashion and lifestyle destination in the area.
The beautifully designed, 1,800 square ft. space, boasts French/Spanish, Art-Deco influences, mixed in with rustic elements. Vidorra owner, Liza Rodriguez, commented, "It offers a warm and inviting atmosphere, much like visiting your 'cool' best friend's house and closet."
Rodriguez, who has worked over 25 years in the apparel retail industry for brands such as Joe's Jeans, BCBG and Lucky Brand, chose Alhambra as the home of her boutique because of her affinity for her hometown. She stated, "The city is already bustling with dining and entertainment options, but the only thing I felt missing was a fashion retail store, which caters to today's progressive woman. The customer, not necessarily defined by one label, can be a teenager, college student, career professional, or mother."
Influenced by a mix of high fashion sophistication and casual bohemian chic, Rodriguez's style sense is reflected in Vidorra's merchandise, including trends, classics, basics, denim, and select artisan, luxury and vintage pieces. Other products will also include jewelry, intimates, home accessories and eventually some gift items for men. The store is currently carrying brands such as Cleobella, Flynn Skye, One Teaspoon, Kin/K, Farmstead and Joy Dravecky.
Rodriguez has high hopes for the boutique as Alhambra is undergoing an exciting revitalization with new developments popping up in the next year. She commented, "It also helps that MainFest Alhambra, a music festival with headliner, Capital Cities, is slated for September 10, 2016. The draw of these upcoming events will lead to new people discovering the great potential of Alhambra and its businesses, including Vidorra."
Access photos via: https://www.dropbox.com/sh/rmkrense8yjqdxb/AADkdPDIZXkVkKqJwcilqgkEa?dl=0
Vidorra, which means "live the good life" in Spanish, is a retail lifestyle destination that aspires to this spirit through creatively curated selections of women's fashions, accessories, dwelling goods and other unique finds. With mix of "high and low" pieces that represent styles and trends for all ages and occasions, Vidorra's offerings include something for everyone - from the free-spirited bohemian to the elegant and sophisticated woman. Founded by owner, Liza Rodriguez, the company is comprised of an ecommerce site (www.shopvidorra.com), which quietly launched in February 2016, and a brick and mortar store, which recently opened its doors at the Alhambra Place complex, in Alhambra, California. The boutique is a reflection of Rodriguez's vision of perusing through a chic best friend's house and closet, filled with a collection of apparel and home goods that will inspire shoppers to "live the good life."
Contact: For more information, to set up an interview, or request more photos, please contact Monina Castillo by email or 818.314.8476.
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