Alibaba Group Launches Online Advertising Exchange Company Alimama

Alimama Allows China's Web Publishers and Advertisers to Trade Online

Advertising Inventory

Localized Business Model Designed for China Market

Nov 20, 2007, 00:00 ET from Alibaba Group

    HANGZHOU, China, Nov. 20 /Xinhua-PRNewswire/ -- Alibaba Group, a global
 e- commerce leader and the largest e-commerce company in China, today
 announced the official launch of Alimama ( ), an
 online advertising exchange which allows web publishers and advertisers to
 trade online advertising inventory. A wholly owned subsidiary of Alibaba
 Group, Alimama has emerged from its 100-day beta period as China's largest
 online advertising exchange platform and well positioned to help small- and
 medium- sized web publishers monetize the estimated 80% of web site traffic
 which goes unmonetized in China.
     Since launching the beta version of the marketplace on August 10,
 Alimama has already signed up more than 150,000 small- and medium- sized
 web publishers and 135,000 personal blogs, covering more than 1 billion
 page views per day. The exchange has over one million registered users with
 an inventory of more than 380,000 advertisement positions available for
 purchase, with transactions for more than 20,000 advertisement positions
 occurring each day. Alimama continues to grow at a rapid rate, adding 4,000
 small and medium sized websites and 10,000 personal blogs each day.
     Alimama is the newest innovation to come to market from the Alibaba
 Group, applying the Group's expertise in operating online marketplaces to
 the trading of internet advertising inventory. Building on Alibaba Group's
 strong track record in pioneering e-commerce communities among China's
 highly fragmented small- and medium- sized businesses, Alimama's growth is
 expected to encourage the growth of the Alibaba Group's member companies
 which operate in distinct, but complementary areas of e-commerce.
     Alimama's unique business model is designed to meet the needs of
 China's fragmented market for online advertising, providing a system that
 is transparent to both web publishers and advertisers. To use the service,
 publishers register on to provide a description of the
 advertising inventory for sale, as well as the pricing models based on
 which the inventory can be sold, such as pricing based on impressions
 served, clicks or other actions by Internet users. Advertisers review the
 information posted by publishers, along with independent website traffic
 data. Once they've decided to buy the inventory, they simply click
 ''Purchase'' and follow the steps to upload their ad. Current advertisers
 include large companies such as Bank of China and small advertisers, such
 as restaurants and shops.
     ''No longer will 80% of China's website traffic go unmonetized,'' said
 Jin Jianhang, an Alibaba Group spokesperson. ''The launch of Alimama makes
 web publishing commercially viable for China's more than one million small-
 and medium-sized web sites. At the same time, advertisers now have an
 affordable way to reach targeted audience groups on the growing number of
 specialized websites and blogs in China.''
     About Alibaba Group
     Alibaba Group is a global e-commerce leader and the largest e-commerce
 company in China. Since it was founded in 1999, the Alibaba Group has grown
 to include six core member companies:
     -- -- is the Alibaba Group's flagship company and
        the leading B2B e-commerce company in China, serving small and medium
        sized enterprises in China and around the world
     -- Taobao -- A leading online shopping marketplace for consumers in China
     -- Alipay -- China's leading online payment service
     -- Yahoo! China -- A search engine and lifestyle portal, acquired from
        Yahoo! Inc. in October 2005
     -- Alisoft -- An Internet-based business management software company
        targeting SMEs in China
     -- Alimama -- an online advertising exchange for web publishers and
        advertisers to trade online advertising inventory in China

SOURCE Alibaba Group