AUSTIN, Texas, Sept. 8, 2016 /PRNewswire/ -- Marketers will learn how to align their Marketing and Sales teams with a simple set of tools and techniques in a live, one-hour webinar, 'Aligning Marketing and Sales,' on Thursday, September 15, 2016 at 12pm CT.
According to Aberdeen Group, companies with strong Marketing and Sales alignment achieve 20% annual growth. Conversely, companies with poor alignment between the two departments report a 45% decline in revenue.
To achieve double-digit growth, Marketing and Sales must break down the silo that separates their efforts. This webinar will address how to align Marketing and Sales in a way that will set the entire organization up for success.
Attendees will leave with:
- How to bridge the worldviews of Marketing and Sales departments
- How to facilitate working sessions with both departments to align interests and efforts
- Tips to get the best information from your Sales team
- Keys to success in keeping Sales and Marketing synchronized, long-term
Steve Robinson, CEO/President of Brilliant Metrics, will host the live event. Robinson holds more than 15 years of traditional and digital marketing experience with an emphasis in eliminating marketing waste. Robinson is also the host of the Iterative Marketing Podcast and teaches digital marketing and media buying at the University of Wisconsin-Milwaukee School of Continuing Education.
Brilliant Metrics is an Iterative Marketing consultancy specializing in media buying, marketing strategy, optimization and automation. Iterative Marketing is the method for systematically removing marketing waste, improving ROI, and providing structure to marketing activities. Brilliant Metrics serves a roster of B2B and B2C clients across the country.
Account Group Director
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/aligning-marketing-and-sales-webinar-registration-open-300324262.html
SOURCE Brilliant Metrics