NEW YORK, March 18 /PRNewswire-FirstCall/ --
Starbucks Coffee Company (Nasdaq: SBUX) continues its support of literacy by
announcing the sixth annual All Books for Children book drive, a
community-driven program geared towards giving kids the necessary tools they
need to read and succeed. Starting tomorrow (March 19) through April 22,
customers can donate books at Starbucks retail locations throughout New York
City and the Metro New York area.
Starbucks has partnered with several community literacy organizations to
help distribute the books to local children throughout the region. Customers
and community members are asked to bring new and gently used books to their
neighborhood Starbucks stores. Recommended books include appropriate titles
for children in any age group, pre-k through high school.
"Starbucks is committed to the communities in which we do business," said
Alan Hilowitz, regional spokesperson, Starbucks Coffee. "The All Books for
Children book drive is an extension of our company-wide commitment to literacy
and a way that we can make an impact locally by putting books in the hands of
children who need them."
The goal for 2003 is to collect over 15,000 books for children in New York
City/Metro New York area to contribute to the nationwide goal of gathering
over 385,000 books for community literacy organizations. Since its inception,
the book drive has collected over 1.5 million books for children in need.
This year, the All Books for Children book drive will benefit the
following literacy organizations:
In New York City:
New York Scores -- their mission is to strengthen urban public school
communities through soccer, literacy, and community service. To accomplish
this, they are currently working with 210 public school students and 28 public
school teachers in Washington Heights.
Jumpstart -- a nonprofit organization that pairs college students to work
one-to-one with preschoolers struggling in Head Start and other early learning
programs. Jumpstart's mission is to engage young people in service to work
toward the day every child in America enters school prepared to succeed. In
New York alone, nearly 100 college students have committed to over 35,000
hours over one year to help some of New York's neediest young children and
their families. Jumpstart recruits college students from 18 local public and
private colleges and universities to serve in Harlem, Washington Heights,
Morningside Heights, the Lower East Side and Brooklyn.
In New Jersey:
The Boys and Girls Clubs of New Jersey -- their mission is to inspire and
enable all young people, especially those from disadvantaged circumstances, to
realize their full potential as productive, responsible and caring citizens.
In Long Island:
Even Start -- an organization that provides a national voice and vision
for Even Start Family Literacy programs. The purpose of the Even Start Family
Literacy Program is to help break the cycle of poverty and illiteracy by
improving educational opportunities for families. This is accomplished by
integrating early childhood education, adult literacy and adult basic
education, and parenting education into a unified literacy program. Even
Start is implemented nationally through cooperative projects that build on
existing community resources, creating a new range of services for children
families and adults.
In Fairfield/Putnam Counties:
Literacy Volunteers of America, Inc. (LVA) -- a fully integrated national
network of local, state, and regional literacy providers that gives adults and
their families the opportunity to acquire skills to be effective in their
roles as members of their families, communities, and workplaces.
In Rockland/Westchester Counties:
United Way of Rockland County/Westchester County -- local, volunteer-led
organizations that bring together people and resources to find solutions to
our area's most pressing health and human service issues and create positive
change in the lives of those who live and work in the community. United Way
is working year-round to nurture children and youth, strengthen families,
foster independence for seniors, promote health and wellness, embrace
diversity, and increase self-sufficiency.
About Starbucks Coffee Company
Starbucks Coffee Company is the leading retailer, roaster and brand of
specialty coffee in the world, with more than 6,000 retail locations in North
America, Latin America, Europe, the Middle East and the Pacific Rim. The
Company is committed to offering the highest quality coffee and the Starbucks
Experience while conducting its business in ways that produce social,
environmental and economic benefits for communities in which it does business.
In addition to its retail operations, the Company produces and sells bottled
Frappuccino(R) coffee drinks, Starbucks DoubleShot(TM) coffee drink, and a
line of superpremium ice creams through its joint venture partnerships. The
Company's other brands enhance the Starbucks Experience through best-of-class
products: Tazo Tea Company offers a line of innovative premium teas, and Hear
Music produces and distributes a line of exceptional compact discs.
SOURCE Starbucks Coffee Company