All Fancy Dress Notes Considerable Jubilee Support From the South East

WICKFORD, England, May 31, 2012 /PRNewswire/ --

New figures from online fancy dress retailer All Fancy Dress indicate residents in South East England are the most patriotic ahead of the Queen's Diamond Jubilee celebrations.

Residents across the South East of England are expected to be the most fervent supporters of the Queen's Diamond Jubilee celebrations this weekend, according to a recent study by allfancydress.com.

Following a review of the top 20 counties, ordered by the average spend per capita on Jubilee merchandise purchased at AFD, eight (40%) of these were located in the South East region.

Brits have been planning their weekend festivities for a number of weeks now and the Home Counties and the surrounding London area are expected to be a sea of blue, white and red, according to figures.

The data reveals that residents in Kent are the most patriotic throughout the UK with over twice the amount of interest in Jubilee merchandise than the national average per head. The town of Tunbridge Wells also recorded strong interest two-and-a-half times the national average. Indeed the strong data has secured Tunbridge Wells the title of Britain's most patriotic town.

Celebrations are expected to go long into the bank holiday weekend in Essex and Surrey as the second and third most patriotic counties in the UK.

Despite this significant interest in the Diamond Jubilee across the South East, strangely Londoners themselves have not bought into the celebrations quite so enthusiastically, with sales in the capital 70% less than the average region on a per-head basis.

The survey included data from smaller UK counties, with surprisingly high levels of patriotism in Powys, Mid Wales and Midlothian, Scotland.

The patriotism of cities and towns up and down the country was also measured as part of the survey. Tunbridge Wells is regarded as the UK's most patriotic major town but the likes of Stockton-on-Tees and Solihull - with just under two-and-a-half times the national average - certainly run it close.

While there is likely to be a considerable variety of Diamond Jubilee celebrations in the South East, these results have also highlighted a north/south divide in interest in Jubilee merchandise.

The West Midlands on the whole displayed high levels of interest in the Diamond Jubilee with both Solihull and Cannock named in the top five most patriotic UK cities. However, Northern areas have shown a lower level of interest in Jubilee merchandise.

Mark Heaton, of All Fancy Dress, said: "Our survey has been a real eye opener. It is great to see such a wide variety of regions getting into the spirit of one of the most historic days in living memory.

"Kent looks very likely to be the place to visit if you are looking for large scale Diamond Jubilee celebrations."

Notes for Editors

This research was carried out by online party retailer AFD by comparing all sales of jubilee merchandise by area. As a national retailer AllFancyDress.com compiled sales data from across the country to identify an average spend per capita on Jubilee merchandise and then compared against orders received within each area highlighted.

http://www.allfancydress.com/uk/

SOURCE AllFancyDress.com