Alliance Data Signs Multi-Year Agreement With Bealls and Burke's Outlet Stores

    DALLAS, June 22 /PRNewswire-FirstCall/ -- Alliance Data Systems
 Corporation (NYSE:   ADS), a leading provider of transaction services, credit
 services and marketing services, today announced that it has signed a
 five-year agreement to provide private label credit card services for
 Bealls Outlet Stores, Inc. and Burke's Outlet Stores, Inc. With annual
 combined sales of $600 million, Bealls Outlet Stores and Burke's Outlet
 Stores have a total of more than 500 stores in 14 states and are leading
 retailers of value priced apparel and accessories, as well as home
 furnishings. The stores feature apparel and footwear for the entire family,
 with an everyday low price format emphasizing name brands priced far below
 department store prices. The retail chain operates as Bealls Outlet stores
 in Arizona, Florida, and Georgia. The Burke's Outlet name is used in North
 Carolina, South Carolina, Tennessee, Alabama, Mississippi, Louisiana,
 Arkansas, Texas, New Mexico, Nevada and California. A rapid expansion is
 underway with plans to open at least 40 new stores within the next 12
     (Logo: )
     Under terms of the agreement, Alliance Data will provide turnkey
 private label credit card services including account acquisition and
 activation; receivables funding; card authorization; private label credit
 card issuance; statement generation; remittance processing; customer
 service functions; and marketing services.
     Paul Galizia, president of Bealls Outlet Stores and Burke's Outlet
 Stores, said, "We view customer loyalty programs as a core component of our
 brand and marketing strategy, and a key driver of sales. We selected
 Alliance Data to provide our private label credit card services because
 their integrated credit and marketing solution is driven by consumer
 insights, resulting in customer relationships that are stronger and more
 profitable. In choosing Alliance Data, we have selected a proven partner
 whose credit and marketing tools, coupled with their extensive retail
 expertise, will help support our aggressive growth goals."
     "We are pleased to join in a partnership with Bealls Outlet Stores and
 Burke's Outlet Stores, to help them meet their aggressive growth targets,"
 said Ivan Szeftel, president of Retail Services for Alliance Data. "Both
 Bealls and Burke's have a very consumer-focused approach to their business,
 which aligns closely with Alliance Data's approach of leveraging consumer
 insight to drive sales and increase customer loyalty. Through this private
 label credit card program, we look forward to helping further cultivate
 both retail brands and extend their market reach as they continue to grow."
     About Bealls Outlet Stores, Inc.
     Bealls Outlet Stores and Burke's Outlet Stores are a division of
 Beall's Inc. Headquartered in Bradenton, FL where it was founded in 1915,
 the corporation is family and employee owned. Beall's Inc. consists of 80
 department stores in the state of Florida, and 500 outlet locations.
 Further information may be accessed at
     About Alliance Data
     Alliance Data (NYSE:   ADS) is a leading provider of transaction
 services, credit services and marketing services, managing over 105 million
 consumer relationships for some of North America's most recognizable
 companies. Alliance Data creates and manages customized solutions that
 change consumer behavior and that enable its clients to build stronger,
 mutually beneficial relationships with their customers. Headquartered in
 Dallas, Alliance Data employs approximately 8,000 associates at more than
 40 locations worldwide. For more information about the company, visit its
 web site,
     Alliance Data's Safe Harbor Statement/Forward Looking Statements
     This release may contain forward-looking statements within the meaning
 of Section 27A of the Securities Act of 1933, as amended, and Section 21E
 of the Securities Exchange Act of 1934, as amended. Such statements may use
 words such as "anticipate," "believe," "estimate," "expect," "intend,"
 "predict," "project" and similar expressions as they relate to us or our
 management. When we make forward-looking statements, we are basing them on
 our management's beliefs and assumptions, using information currently
 available to us. Although we believe that the expectations reflected in the
 forward-looking statements are reasonable, these forward-looking statements
 are subject to risks, uncertainties and assumptions, including those
 discussed in our filings with the Securities and Exchange Commission.
     If one or more of these or other risks or uncertainties materialize, or
 if our underlying assumptions prove to be incorrect, actual results may
 vary materially from what we projected. Any forward-looking statements
 contained in this news release reflect our current views with respect to
 future events and are subject to these and other risks, uncertainties and
 assumptions relating to our operations, results of operations, growth
 strategy and liquidity. We have no intention, and disclaim any obligation,
 to update or revise any forward-looking statements, whether as a result of
 new information, future results or otherwise.
     "Safe Harbor" Statement under the Private Securities Litigation Reform
 Act of 1995: Statements in this press release regarding Alliance Data
 Systems Corporation's business which are not historical facts are
 "forward-looking statements" that involve risks and uncertainties. For a
 discussion of such risks and uncertainties, which could cause actual
 results to differ from those contained in the forward-looking statements,
 see "Risk Factors" in the Company's Annual Report on Form 10-K for the most
 recently ended fiscal year.

SOURCE Alliance Data

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