Alliance Data Signs Multi-Year Expansion and Renewal Agreement with Alon USA

Alliance Data to Launch New Co-brand Credit Card Program for Alon USA's

FINA- branded Stores; Renews Agreement to Continue Providing Private Label

Credit Card Services



Oct 25, 2007, 01:00 ET from Alliance Data Systems Corporation

    DALLAS, Oct. 25 /PRNewswire-FirstCall/ -- Alliance Data Systems
 Corporation (NYSE:   ADS), a leading provider of loyalty and marketing
 solutions derived from transaction-rich data, today announced that it has
 signed a multi-year expansion and renewal agreement with Alon USA Energy,
 Inc. (NYSE:   ALJ) to provide co-brand and private label credit cards
 services for Alon's FINA-branded convenience stores.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20051024/ADSLOGO )
     Through this agreement, Alliance Data will provide an integrated credit
 and marketing solution for the FINA card program at Alon's approximately
 1,100 store locations throughout the southwest United States. A client of
 Alliance Data's since 1987, Alon is an independent refiner and marketer of
 petroleum products with annual sales exceeding $3 billion.
     The new co-brand credit card program will complement Alon's existing
 FINA private label credit card program, providing select customer segments
 with an alternate card choice for making purchases. As is consistent with
 the private label credit card program, the co-brand offering will be
 targeted to customers that meet Alliance Data's traditional credit quality
 standards. Both card programs will include points-based reward incentives
 geared toward strengthening brand-affinity and customer loyalty.
 Cardholders will earn rebates based on fuel and convenience store
 purchases, and will receive rewards on future purchases.
     Under the terms of the agreement, Alliance Data will provide the
 following services for Alon across the entirety of the FINA credit card
 program: account acquisition and activation; receivables funding and credit
 risk management; credit authorization; card issuance; statement generation;
 remittance processing; marketing and customer service functions associated
 with the card programs.
     "We have a very collaborative relationship with Alliance Data. The
 introduction of the co-brand credit card program will provide our customers
 with an additional purchasing option and a new way to earn rewards with us.
 Both card programs are an effective means of further extending our brand
 and delivering a meaningful value proposition for our customers," said
 Judge Dobrient, general manager for marketing at Alon
     "Consumers today can easily select one corner gas station or
 convenience store over another; our integrated credit and marketing
 solution will help Alon improve customer loyalty by giving them additional
 value via the branded card program," said Ivan Szeftel, president of Retail
 Services for Alliance Data. "Our unique insight into consumers' shopping
 behaviors plays a direct role in helping Alon better understand their
 customers, and therefore communicate and market more effectively to them.
 This new co-brand credit card program will effectively complement the FINA
 private label credit program -- growing the overall footprint of the
 program for greatest business impact."
     About Alon
     Alon USA Energy, Inc., headquartered in Dallas, Texas, is an
 independent refiner and marketer of petroleum products, operating primarily
 in the South Central, Southwestern and Western regions of the United
 States. The Company owns and operates four sour and heavy crude oil
 refineries in Texas, California and Oregon, with an aggregate crude oil
 throughput capacity of approximately 170,000 barrels per day. Alon markets
 gasoline and diesel products under the FINA brand name and is a leading
 producer of asphalt. Alon also operates more than 300 convenience stores in
 West Texas and New Mexico substantially under the 7-Eleven and FINA brand
 names and supplies motor fuels to these stores from its Big Spring
 refinery. In addition, Alon supplies approximately 800 additional FINA
 branded stations.
     About Alliance Data
     Alliance Data (NYSE:   ADS) is a leading provider of marketing, loyalty
 and transaction services, managing over 120 million consumer relationships
 for some of North America's most recognizable companies. Using
 transaction-rich data, Alliance Data creates and manages customized
 solutions that change consumer behavior and that enable its clients to
 create and enhance customer loyalty to build stronger, mutually beneficial
 relationships with their customers. Headquartered in Dallas, Alliance Data
 employs over 9,000 associates at more than 60 locations worldwide. Alliance
 Data's brands include AIR MILES(R), North America's premier coalition
 loyalty program, and Epsilon(R), a leading provider of multi-channel,
 data-driven technologies and marketing services. For more information about
 the company, visit its website, www.AllianceData.com.
     Alliance Data's Safe Harbor Statement/Forward Looking Statements
     This release may contain forward-looking statements within the meaning
 of Section 27A of the Securities Act of 1933, as amended, and Section 21E
 of the Securities Exchange Act of 1934, as amended. Such statements may use
 words such as "anticipate," "believe," "estimate," "expect," "intend,"
 "predict," "project" and similar expressions as they relate to us or our
 management. When we make forward-looking statements, we are basing them on
 our management's beliefs and assumptions, using information currently
 available to us. Although we believe that the expectations reflected in the
 forward-looking statements are reasonable, these forward-looking statements
 are subject to risks, uncertainties and assumptions, including those
 discussed in our filings with the Securities and Exchange Commission.
     If one or more of these or other risks or uncertainties materialize, or
 if our underlying assumptions prove to be incorrect, actual results may
 vary materially from what we projected. Any forward-looking statements
 contained in this news release reflect our current views with respect to
 future events and are subject to these and other risks, uncertainties and
 assumptions relating to our operations, results of operations, growth
 strategy and liquidity. These risks, uncertainties and assumptions include
 those made with respect to and any developments related to the company's
 proposed merger with Aladdin Merger Sub, Inc., an affiliate of The
 Blackstone Group, announced on May 17, 2007. The company cannot provide any
 assurance that the proposed merger transaction will be completed. We have
 no intention, and disclaim any obligation, to update or revise any
 forward-looking statements, whether as a result of new information, future
 results or otherwise.
     "Safe Harbor" Statement under the Private Securities Litigation Reform
 Act of 1995: Statements in this press release regarding Alliance Data
 Systems Corporation's business which are not historical facts are
 "forward-looking statements" that involve risks and uncertainties. For a
 discussion of such risks and uncertainties, which could cause actual
 results to differ from those contained in the forward-looking statements,
 see "Risk Factors" in the company's Annual Report on Form 10-K for the most
 recently ended fiscal year. Risk factors may be updated in Item 1A in each
 of the company's Quarterly Reports on Form 10-Q for each quarterly period
 subsequent to the company's most recent Form 10-K.
 
 

SOURCE Alliance Data Systems Corporation
    DALLAS, Oct. 25 /PRNewswire-FirstCall/ -- Alliance Data Systems
 Corporation (NYSE:   ADS), a leading provider of loyalty and marketing
 solutions derived from transaction-rich data, today announced that it has
 signed a multi-year expansion and renewal agreement with Alon USA Energy,
 Inc. (NYSE:   ALJ) to provide co-brand and private label credit cards
 services for Alon's FINA-branded convenience stores.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20051024/ADSLOGO )
     Through this agreement, Alliance Data will provide an integrated credit
 and marketing solution for the FINA card program at Alon's approximately
 1,100 store locations throughout the southwest United States. A client of
 Alliance Data's since 1987, Alon is an independent refiner and marketer of
 petroleum products with annual sales exceeding $3 billion.
     The new co-brand credit card program will complement Alon's existing
 FINA private label credit card program, providing select customer segments
 with an alternate card choice for making purchases. As is consistent with
 the private label credit card program, the co-brand offering will be
 targeted to customers that meet Alliance Data's traditional credit quality
 standards. Both card programs will include points-based reward incentives
 geared toward strengthening brand-affinity and customer loyalty.
 Cardholders will earn rebates based on fuel and convenience store
 purchases, and will receive rewards on future purchases.
     Under the terms of the agreement, Alliance Data will provide the
 following services for Alon across the entirety of the FINA credit card
 program: account acquisition and activation; receivables funding and credit
 risk management; credit authorization; card issuance; statement generation;
 remittance processing; marketing and customer service functions associated
 with the card programs.
     "We have a very collaborative relationship with Alliance Data. The
 introduction of the co-brand credit card program will provide our customers
 with an additional purchasing option and a new way to earn rewards with us.
 Both card programs are an effective means of further extending our brand
 and delivering a meaningful value proposition for our customers," said
 Judge Dobrient, general manager for marketing at Alon
     "Consumers today can easily select one corner gas station or
 convenience store over another; our integrated credit and marketing
 solution will help Alon improve customer loyalty by giving them additional
 value via the branded card program," said Ivan Szeftel, president of Retail
 Services for Alliance Data. "Our unique insight into consumers' shopping
 behaviors plays a direct role in helping Alon better understand their
 customers, and therefore communicate and market more effectively to them.
 This new co-brand credit card program will effectively complement the FINA
 private label credit program -- growing the overall footprint of the
 program for greatest business impact."
     About Alon
     Alon USA Energy, Inc., headquartered in Dallas, Texas, is an
 independent refiner and marketer of petroleum products, operating primarily
 in the South Central, Southwestern and Western regions of the United
 States. The Company owns and operates four sour and heavy crude oil
 refineries in Texas, California and Oregon, with an aggregate crude oil
 throughput capacity of approximately 170,000 barrels per day. Alon markets
 gasoline and diesel products under the FINA brand name and is a leading
 producer of asphalt. Alon also operates more than 300 convenience stores in
 West Texas and New Mexico substantially under the 7-Eleven and FINA brand
 names and supplies motor fuels to these stores from its Big Spring
 refinery. In addition, Alon supplies approximately 800 additional FINA
 branded stations.
     About Alliance Data
     Alliance Data (NYSE:   ADS) is a leading provider of marketing, loyalty
 and transaction services, managing over 120 million consumer relationships
 for some of North America's most recognizable companies. Using
 transaction-rich data, Alliance Data creates and manages customized
 solutions that change consumer behavior and that enable its clients to
 create and enhance customer loyalty to build stronger, mutually beneficial
 relationships with their customers. Headquartered in Dallas, Alliance Data
 employs over 9,000 associates at more than 60 locations worldwide. Alliance
 Data's brands include AIR MILES(R), North America's premier coalition
 loyalty program, and Epsilon(R), a leading provider of multi-channel,
 data-driven technologies and marketing services. For more information about
 the company, visit its website, www.AllianceData.com.
     Alliance Data's Safe Harbor Statement/Forward Looking Statements
     This release may contain forward-looking statements within the meaning
 of Section 27A of the Securities Act of 1933, as amended, and Section 21E
 of the Securities Exchange Act of 1934, as amended. Such statements may use
 words such as "anticipate," "believe," "estimate," "expect," "intend,"
 "predict," "project" and similar expressions as they relate to us or our
 management. When we make forward-looking statements, we are basing them on
 our management's beliefs and assumptions, using information currently
 available to us. Although we believe that the expectations reflected in the
 forward-looking statements are reasonable, these forward-looking statements
 are subject to risks, uncertainties and assumptions, including those
 discussed in our filings with the Securities and Exchange Commission.
     If one or more of these or other risks or uncertainties materialize, or
 if our underlying assumptions prove to be incorrect, actual results may
 vary materially from what we projected. Any forward-looking statements
 contained in this news release reflect our current views with respect to
 future events and are subject to these and other risks, uncertainties and
 assumptions relating to our operations, results of operations, growth
 strategy and liquidity. These risks, uncertainties and assumptions include
 those made with respect to and any developments related to the company's
 proposed merger with Aladdin Merger Sub, Inc., an affiliate of The
 Blackstone Group, announced on May 17, 2007. The company cannot provide any
 assurance that the proposed merger transaction will be completed. We have
 no intention, and disclaim any obligation, to update or revise any
 forward-looking statements, whether as a result of new information, future
 results or otherwise.
     "Safe Harbor" Statement under the Private Securities Litigation Reform
 Act of 1995: Statements in this press release regarding Alliance Data
 Systems Corporation's business which are not historical facts are
 "forward-looking statements" that involve risks and uncertainties. For a
 discussion of such risks and uncertainties, which could cause actual
 results to differ from those contained in the forward-looking statements,
 see "Risk Factors" in the company's Annual Report on Form 10-K for the most
 recently ended fiscal year. Risk factors may be updated in Item 1A in each
 of the company's Quarterly Reports on Form 10-Q for each quarterly period
 subsequent to the company's most recent Form 10-K.
 
 SOURCE Alliance Data Systems Corporation