Alliance Data's Loyalty Business Expands Relationship With Canada's Leading Home Improvement Retailer and Distributor

Top-10 and Founding AIR MILES(R) Sponsor, RONA, adds Reno-Depot big-box

stores in Quebec to coalition loyalty program

Sep 27, 2007, 01:00 ET from Alliance Data

    DALLAS, Sept. 27 /PRNewswire-FirstCall/ -- Alliance Data Systems
 Corporation (NYSE:   ADS), a leading provider of loyalty and marketing
 solutions derived from transaction-rich data, today announced that RONA, a
 $6 billion (CDN) Canadian retailer and distributor of hardware, home
 renovation and gardening products, has expanded its relationship with
 Alliance Data's Canadian AIR MILES(R) Reward Program. A subsidiary of RONA,
 Reno-Depot, will now offer Air Miles Reward Miles to customers including
 do-it-yourself renovators and professionals throughout 15 Reno-Depot
 big-box stores in the province of Quebec, which represents 20 percent of
 RONA's 76 big-box retail stores across Canada.
     (Logo: )
     The AIR MILES Reward Program is Canada's premier coalition loyalty
 program with approximately two-thirds of Canadian households actively
 collecting reward miles. AIR MILES collectors earn reward miles at more
 than 100 leading brand-name sponsors representing thousands of retail and
 service locations across Canada. AIR MILES reward miles can be redeemed for
 more than 800 different rewards, such as travel, movie passes,
 entertainment attractions, electronic merchandise and more.
     "We are very pleased to now introduce the AIR MILES program in our
 Reno- Depot stores," said Pierre Dandoy, executive vice president, RONA.
 "Through the AIR MILES program, we are addressing the needs of our
 customers by delivering a highly valued offering that appeals to the
 breadth of our Reno- Depot customer base."
     "As a founding AIR MILES Reward Program sponsor, RONA has been an
 integral part of our business for more than 15 years. This expansion
 demonstrates our ongoing commitment to growing our business through organic
 growth with existing partners as well as by identifying new categories and
 geographies," said Bryan Pearson, president, Alliance Data Loyalty
 Services. "This agreement further solidifies our long-term relationship
 with RONA as well as our presence in the highly competitive home
 improvement category in Quebec."
     About Alliance Data
     Alliance Data (NYSE:   ADS) is a leading provider of marketing, loyalty
 and transaction services, managing over 120 million consumer relationships
 for some of North America's most recognizable companies. Using
 transaction-rich data, Alliance Data creates and manages customized
 solutions that change consumer behavior and that enable its clients to
 create and enhance customer loyalty to build stronger, mutually beneficial
 relationships with their customers. Headquartered in Dallas, Alliance Data
 employs over 9,000 associates at more than 60 locations worldwide. Alliance
 Data's brands include AIR MILES(R), North America's premier coalition
 loyalty program, and Epsilon(R), a leading provider of multi-channel,
 data-driven technologies and marketing services. For more information about
 the company, visit its website,
     About RENO-DEPOT
     RENO-DEPOT is a subsidiary of RONA. It has a network of 15 big-box
 stores in Quebec and is serving do-it-yourself renovators and
 professionals. RONA Inc. is the largest Canadian distributor and retailer
 of hardware, home renovation and gardening products. RONA operates a
 network of 671 corporate, franchise and affiliate stores of various sizes
 and formats. With over 26,000 employees working under its family of banners
 in every region of Canada and more than 14 million square feet of retail
 space, the RONA store network now generates close to $6 billion in annual
 retail sales.
     Alliance Data's Safe Harbor Statement/Forward Looking Statements
     This release may contain forward-looking statements within the meaning
 of Section 27A of the Securities Act of 1933, as amended, and Section 21E
 of the Securities Exchange Act of 1934, as amended. Such statements may use
 words such as "anticipate," "believe," "estimate," "expect," "intend,"
 "predict," "project" and similar expressions as they relate to us or our
 management. When we make forward-looking statements, we are basing them on
 our management's beliefs and assumptions, using information currently
 available to us. Although we believe that the expectations reflected in the
 forward-looking statements are reasonable, these forward-looking statements
 are subject to risks, uncertainties and assumptions, including those
 discussed in our filings with the Securities and Exchange Commission.
     If one or more of these or other risks or uncertainties materialize, or
 if our underlying assumptions prove to be incorrect, actual results may
 vary materially from what we projected. Any forward-looking statements
 contained in this news release reflect our current views with respect to
 future events and are subject to these and other risks, uncertainties and
 assumptions relating to our operations, results of operations, growth
 strategy and liquidity. These risks, uncertainties and assumptions include
 those made with respect to and any developments related to the company's
 proposed merger with Aladdin Merger Sub, Inc., an affiliate of The
 Blackstone Group, announced on May 17, 2007. The company cannot provide any
 assurance that the proposed merger transaction will be completed. We have
 no intention, and disclaim any obligation, to update or revise any
 forward-looking statements, whether as a result of new information, future
 results or otherwise.
     "Safe Harbor" Statement under the Private Securities Litigation Reform
 Act of 1995: Statements in this press release regarding Alliance Data
 Systems Corporation's business which are not historical facts are
 "forward-looking statements" that involve risks and uncertainties. For a
 discussion of such risks and uncertainties, which could cause actual
 results to differ from those contained in the forward-looking statements,
 see "Risk Factors" in the company's Annual Report on Form 10-K for the most
 recently ended fiscal year. Risk factors may be updated in Item 1A in each
 of the company's Quarterly Reports on Form 10-Q for each quarterly period
 subsequent to the company's most recent Form 10-K.

SOURCE Alliance Data