Alliance Distributors Announces The Outsourcing Of Its Warehouse And Fulfillment Operations -Also Announces Move to new Offices in Manhattan's Chelsea-Flatiron District-

NEW YORK, Oct. 11, 2012 /PRNewswire/ -- Alliance Distributors Holding Inc. (Pink Sheets: ADTR), a distributor and developer of interactive video games and gaming products, today announced that it has outsourced most of its warehouse and fulfillment operations to Capacity, LLC, North Brunswick, New Jersey http://www.capacityllc.com. Alliance will conduct its sales, marketing and software development operations from new headquarters at 127 West 26th Street, New York City.

Jay Gelman, Chairman and Chief Executive Officer of Alliance, said, "The key distinguishing ingredients of our business are our marketing and sales, our creative retail programing and our mobile product development. We can now concentrate further on these aspects of our business with the confidence that warehousing and fulfillment are being handled superbly by Capacity. Our move to the Chelsea-Flatiron district of Manhattan, a high-tech corridor, will augment this advantage by allowing us to attract and retain the personnel we want for the ongoing growth of our video game business. The move will also enhance our mobile software development work."

Jeff Kaiden, Founder and CEO of Capacity, LLC, stated, "We are proud to partner with Alliance, a company that continues to record excellent financial results in the midst of a general industry slowdown. Further success by Alliance, augmented by our efforts, will benefit both our companies."

About Alliance Distributors Holding Inc.

Alliance Distributors Holding Inc. (www.alliancedistributors.com), which does business as Alliance Distributors, is a full-service wholesale videogame distributor, specializing in gaming products and accessories for all key manufacturers and 3rd party publishers. Alliance Distributors offers support on: PS3, PSP, PS2, X-Box 360, Wii, DS and GBA SP, peripherals and software titles. Alliance develops downloadable and social content video games through Metaversal Studios (www.metaversalstudios.com), which it wholly-owns.

Safe Harbor

Certain statements contained in this press release contain forward-looking statements including without limitation, statements concerning our operations, economic performance, and financial condition.  The words "estimate," "believe," "expect," "should" and "anticipate" and other similar expressions generally identify forward-looking statements, which speak only as of their dates.

Investors are cautioned that all forward-looking statements, which are based largely on our current expectations, involve risks and uncertainty. Actual results, events and circumstances (including future performance, results and trends) could differ materially from those set forth in such statements due to various factors, risks and uncertainties, including without limitation, risks associated with technological change, competitive factors and general economic conditions, including the related impact on discretionary consumer spending, changes in marketing and distribution strategies by manufacturers, continued shortages of new platform systems, timely development and release of video game products we produce, potential cost overruns in our development of video games, ability to protect our intellectual property rights, potential claims that we have infringed the intellectual property rights of others, market acceptance of games we develop, ability to realize anticipated benefits of acquisitions, potential undiscovered liabilities of companies that we acquire, changes in our business or growth strategy, the emergence of new or growing competitors, various other competitive and technological factors. There can be no assurance that the results referred to in the forward-looking statements contained in this release will occur. The Company has no duty and undertakes no obligation to update any forward-looking information, whether as a result of new information, future developments or otherwise.

SOURCE Alliance Distributors Holding Inc.



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