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Allied Integrated Marketing and Terry Hines & Associates Merge Regional Film Marketing Divisions
HOLLYWOOD, Calif., Aug. 17, 2011 /PRNewswire/ -- Allied Integrated Marketing (Allied) and Terry Hines & Associates (THA) have completed a merger of their regional film marketing business, including local media placement and local publicity & promotions. The combined business will be branded Allied-THA.
"The new Allied-THA is truly an exciting combination," said Clint Kendall, President of Allied. "It brings together some of the best and most experienced people in the entertainment industry, and it creates a nationwide network of local marketing experts that is unparalleled."
"Both Allied and THA are dedicated to the entertainment business, and the film category is critical to both agencies. We came to this decision together as a means to continue to provide our studio clients with high-quality service. This merger will allow us to be more efficient, while better supporting all of our clients," added Grant Nemirow, Owner and CEO of THA.
The merged company offers clients the most complete set of services in regional motion picture marketing. Drawing on complementary strengths, Allied-THA will deliver new opportunities and strategic benefits to customers through a bigger, stronger team in each of its combined offices in 20 markets across the U.S.
About Allied Integrated Marketing
Allied Integrated Marketing is a full-service, integrated marketing firm focused on the entertainment industry and consumer brands, and specializing in delivering targeted programs on a local, regional and national basis. The firm has 21 offices in the U.S. and Canada, making it the largest privately held company of its kind in North America. Allied's management team is comprised of creative, advertising, publicity and promotions specialists with a great depth of knowledge and industry experience from the entertainment, media and consumer brand industries. For more information, please visit www.alliedim.com.
About Terry Hines & Associates
Terry Hines & Associates has been working with top U.S. companies for 40 years because it's about the way we think. THA finds the right people, gives them access to innovative tools and delivers quantifiable results to its clients. In addition to groundbreaking alliances such as Allied-THA and Gofobo electronic ticketing, THA fully owns dedicated teams of experienced professionals in Creative Services, Digital Marketing (THA.i), Experiential/Events (Think HyperActiv), Targeted Marketing, Mobile/Social Platform (43KIX) and custom software development. For more information, please visit www.terryhines.com.
Press contact: Asia Ireton, Allied Integrated Marketing / email: aireton@alliedim.com / Phone: 310.650.2136
SOURCE Allied Integrated Marketing
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