alluraDirect Launches New Integrated Review and Feedback Platform for Vacation Rentals Non-biased accommodation experiences are now published directly on all vacation rental property listings.

VANCOUVER, July 11, 2014 /PRNewswire-iReach/ -- Vacation Rentals, one of the largest Canadian VRBO accommodation marketplaces that specialize in mountain resorts including Whistler, Big White and other local destinations, has announced the immediate launch of an integrated travel review platform available to all customers.  The inclusion of non-biased accommodation experiences from genuine guests that have actually stayed at the specific rental property, will further ensure a truly transparent marketplace in the evolving vacation rental industry.

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Reviews have been made available immediately to all successful lodging reservations on the vacation rental website, including bookings that have occurred over the past year.   By allowing all travellers the ability to leave feedback and comments on a property without any company interference, future customers will have a better understanding of each and every vacation property listed on the website.

"Product reviews are so important, especially when the service is a high dollar purchase that requires a large amount of trust like vacation accommodations," says Matt Hick, Owner Relations Manager at alluraDirect.  "The real value of non-biased user feedback can only be achieved if the product or service allows for ALL reviews; good, bad or neutral."

While reviews will not influence the search positioning of the rental properties on alluraDirect, some other vacation accommodation listing companies rely heavily on the number of reviews and the average rating for property positioning.   In theory this works, however in practice, this has problems attached to it; selective reviews, fake reviews, delayed moderation and even forceful removal of neutral and negative feedback.  Removal of any legitimate review eliminates the transparency and therefore the usefulness of reviews across the full website for potential guests looking to book their next vacation.

Current customers of alluraDirect can view all past accommodations that are eligible for reviews under the Reviews section of their control panel.  Property owners that are looking for a fair review platform that allows their rental property to standout in the crowd should check out the website. is a leading vacation rentals service, with over 600+ amazing accommodations that can be instantly booked and confirmed. Property owners who manage a rental property receive a full suite of flexible management tools that help automate their business.

Media Contact: Matt Hick, Vacation Rentals, 604-707-6700,

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SOURCE Vacation Rentals

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