Alpha Software Launches New Partner Program For the First Time, VARs, Integrators and Consultants can enter the booming

field of online database development easily and affordably



Complimentary Software Provided to Qualified Applicants



    BURLINGTON, Mass., Dec. 6 /PRNewswire/ -- Alpha Software Inc. has
 announced a new Partner Program that allows VARs, System Integrators and
 Consultants to resell Alpha Software products and develop with award winning
 Alpha Five database application tools, including the new Alpha Five Version 7.
     "We knew the demand for Version 7 would be strong, since it is optimized
 for the thriving web-based database market," says Richard Rabins, Co-Chairman
 of Alpha Software.  "With thousands of advance leads, we saw that there was
 enough demand to feed, grow and sustain a strong reseller base. So, we made a
 major, permanent shift in our go-to-market strategy and are setting up a full-
 scale partner program."
     To ensure partners' success, the Alpha Software Partner program includes
 many of the most important program elements, including:
     * Pre-qualified sales leads with the ability to claim
       accounts,
     * Dedicated live and online technical support for Partners,
     * Deal registration that provides for pre-sale discounts and protected
       accounts,
     * Free product and market training to help get partners up to speed
       quickly,
     * Free and discounted Not For Resale copies for internal and employee
       use,
     * Joint promotions and easy-to-follow MDF and co-op participation,
     * Access to sales tools, success stories and reviews from top rated
       publications,
     * Plus much more.
 
     Creating a partner program is a significant step for Alpha Software, with
 over 20 years of relational database experience and over one million
 customers.
     As an incentive for potential partners to investigate the opportunity,
 Alpha Software is providing $349 NFR copies for FREE to qualified applicants
 during the entire month of December.
     The new Alpha Five Version 7 release provides VARs, System Integrators and
 Consultants the ability to enter the booming field of online database
 development easily and affordably. "With Alpha Software, a partner can develop
 custom web applications at a small fraction of the time compared to PHP, ASP
 or .NET. No time consuming code-just point, click, and publish. Add a
 customer's data to the web, build complex database projects in days, not
 months-win the bid and finish in less time below cost," says Theresa Johnston,
 the Partner Program Manager.
     Getting in on the partner ground level with PC Magazine's 2005 Editor's
 Choice database, and its designed "pro-partner" program, are all compelling
 reasons for VARs, Integrators and Consultants to consider co-promoting the
 Alpha Software applications. Additional details and the program application
 can be found at Partners.AlphaSoftware.com, by calling Theresa Johnston at
 (617)484-3587 or by sending an e-mail requesting partner info to
 Vars@AlphaSoftware.com.
     For more information on Alpha Five Version 7, visit
 http://alphasoftware.com/products/a5v7/Top_New_Features_in_Version_7.asp
 
     About Alpha Software Inc.
     Alpha Software Inc., headquartered in Burlington, Massachusetts, has been
 creating award winning relational database applications renowned for their
 ease-of-use for more than 20 years. The company was founded in 1982 and has in
 excess of one million customers. For more information, please visit
 http://alphasoftware.com/about/releases.asp
     Alpha Five and Alpha Software are registered trademarks of Alpha Software
 Inc. All other trademarks mentioned are the property of their respective
 owners.
 
     U.S. Contacts:
 
     Personal phone/web demos are available to the press along with review
 copies and a detailed reviewer's guide.
 
     Richard Rabins
     Alpha Software Inc.
     Phone: (781) 229-4500 x22
     Cell: (617) 838-4488
     Richard@alphasoftware.com
 
     For Alpha Software:
 
     Paul Nastu
     PJ Writing Group
     Phone: (970) 212-4703
     pnastu@pjwritinggroup.com
 
 

SOURCE Alpha Software Inc.

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