Alpine Electronics Unveils IMPRINT Sound System Architecture at 2008 North American International Auto Show Premium sound technology delivers music the way the artist intended



    DETROIT, Jan. 13 /PRNewswire/ -- Alpine Electronics of America, Inc.,
 the industry-leading provider of mobile media solutions, today unveiled the
 IMPRINT sound system architecture for original-equipment vehicle programs
 at the 2008 North American International Auto Show. IMPRINT uniquely
 combines philosophy, technology and process to deliver exceptional sound
 reproduction for the ultimate in-vehicle listening experience.
 
     The core of the IMPRINT system is the automotive application of
 Audyssey's MultEQ technology that measures and analyzes the entire interior
 space, capturing frequency and time domain information from each seating
 location within the vehicle. IMPRINT uniquely combines these measurements
 to create a set of equalization filters to correct for frequency response
 and time domain challenges in each speaker, creating a smoother and more
 natural sound.
 
     "Our IMPRINT sound system architecture is unique to the automotive
 industry," said Tom Wataji, vice president, sound system business
 development. "The philosophy is simple -- accurately create music as the
 artist intended in any vehicle. With that in mind, Alpine combines its 30
 years of automotive sound experience with the latest in acoustic correction
 technologies, advanced DSPs and a structured global development process to
 deliver a new reference in sound reproduction."
 
     Philosophy
 
     After all the blood, sweat and broken guitar strings that go into
 creating a musical masterpiece, very few ever experience the sound of that
 original recording. With IMPRINT, Alpine brings that original sound into
 the vehicle by correcting acoustical challenges so drivers and passengers
 can truly experience music the way the artist intended.
 
     Technology
 
     IMPRINT combines Alpine's in-vehicle sound engineering experience with
 three of the most advanced digital technologies available. The result? An
 unprecedented sound system architecture that delivers a seamless,
 enveloping sound stage and natural sound quality for an exceptional
 listening experience.
 
     Audyssey MultEQ XT(R)
 
     IMPRINT uses Audyssey's MultEQ XT(R) acoustic correction technology for
 improved sound quality -- in all seats for all music. MultEQ XT(R):
 
 
-- Corrects in-vehicle frequency response and time domain problems in all seats. -- Utilizes more than 500 control points to create an accurate full-range sound correction filter using finite impulse response (FIR) filters. -- Overcomes any vehicle's inherent acoustical challenges to improve the sound stage, tonal balance and definition. RoadEQ RoadEQ optimizes sound reproduction in a moving vehicle and the specific vehicle listening condition with much greater precision than has been achieved using typical noise compensation methods. Alpine understands the way people hear and process sounds as well as the dynamic sound environment of a vehicle. This understanding is applied through DSP technology to achieve a more natural sound compensation in a moving vehicle. Alpine's RoadEQ:
-- Optimizes sound reproduction by accurately simulating the auditory perception of the human ear. -- Uses psycho-acoustic models to compensate for music distorted by vehicle/road noise. -- Improves response time for noise correction. Optional Feature Euphony(TM) Automobile Alpine's adaptive surround technology is the next generation in surround sound. Developed in joint partnership with DiMAGIC, a Japanese acoustics analysis company, Euphony(TM) Automobile:
-- Uses adaptive filtering to provide multi-channel surround playback from a two-channel source. -- Employs cutting edge technologies unlike the simple calculations of left-right and right-left of conventional matrix surround generators. -- Delivers an exceptional listening experience. The results: -- Stable surround channels that eliminate pumping effect. -- Excellent center localization for a wide sound stage. -- Comfortable, non-fatiguing listening experience. Process Using a structured, scientific development process, Alpine makes global consistency a reality. Sound tuning engineers in Japan, the United States, and Europe use a repeatable engineering approach to achieve accurate and balanced sound, every time. Alpine's audio system development process starts with customer requirements and defines a path to the best-in-class solution. Engineers collect data and define problems, and from there concepts emerge and are simulated. The best concept is chosen, and components are selected or designed to provide the finest possible system. After installation, a structured tuning process uses advanced perceptually-based measurements to guide expert tuning engineers. About Alpine Electronics Alpine Electronics is a global supplier of mobile media solutions including audio, video, satellite-linked navigation and connectivity systems for automotive original equipment and aftermarket applications. Alpine is at the forefront of vehicle information and entertainment innovation, with many first-to-market technologies such as in-vehicle navigation systems, OEM- integrated iPod(R) connectivity and time shift for AM/FM and satellite radio. With manufacturing and R&D facilities in Japan, China, Europe and North America, and more than 1,600 global patents, Alpine's premium sound systems and user-friendly navigation products offer the latest in advanced technology integration for the ultimate driving experience. Alpine, a multi-billion dollar company, is a consolidated subsidiary of Alps Electric Co., Ltd., one of the world's premier manufacturers of electronic components for computer, communications and car electronics equipment. For more information about Alpine products, visit www.alpine.com. For Alpine's latest news during the 2008 North American International Auto Show, please visit www.alpine-usa.com/naias.
Contact: Tina Kozak Adrienne Procopio 313-567-5044 (office) 313-567-5040 (office) kozak@franco.com procopio@franco.com

SOURCE Alpine Electronics of America, Inc.

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