NEW YORK, Nov. 4, 2016 /PRNewswire/ -- Altar'd State, a rapidly growing women's fashion brand with more than 70 boutiques throughout the Midwest, South, Mid-Atlantic and Northeast regions, has awarded Ignite Social Media and DeVries Global its social media and public relations businesses, respectively. The search was conducted by Joanne Davis Consulting.
"It's an important time in our company's history and we sought to add expert partners that could help us take the Altar'd State brand to the next level," said Mary Beth Fox, Chief Brand Officer for Altar'd State. "Our decision was based on our confidence in the quality of the team, their business savvy, strategic insights and creativity. We look forward to our new partnership with Ignite and DeVries to support Altar'd State in this next chapter."
Ignite Social Media, one of the first social media marketing agencies, is collaborating with Altar'd State as an extension of their marketing team. As an authority in social media marketing with experience across multiple industries and geographies, Ignite Social Media is working with Altar'd State and DeVries Global to refine brand messaging and overarching social media engagement strategy, as well as day-to-day social media responsibilities such as editorial planning, content development support, program development, agile media buying, and insights and reporting.
"Altar'd State is a unique brand with a passionate customer base. Our charge is to leverage that passion while we introduce it to new customers. We're tremendously excited about working with such a highly differentiated brand," said Deidre Bounds, President for Ignite Social Media.
DeVries Global, an international communications agency with offices across the U.S., Asia and Europe, was selected to oversee U.S. communications for the brand's expanding retail business. Using an array of creative regional tactics, strategic brand storytelling and influencer networks, DeVries Global will work alongside Ignite Social Media to raise national awareness for the thriving women's fashion retailor.
"We are so impressed by the organic growth that Altar'd State has experienced over the last seven years," said Jessica O'Callaghan, Regional Managing Director, NA, DeVries Global. "They have such a special story to tell – from their distinct fashion and boutique shopping experience to their incredible generosity in giving back to global and local communities. Our goal is to help them share their story to a wider audience and continue to inspire others."
About Altar'd State:
Altar'd State offers a place of respite and a distinctive shopping experience with the latest fashion finds, the most sought-after accessories and charming home décor and gifts. The company seeks to inspire through action and supports a mission of standing out for good in the world. From day one Altar'd State has pioneered connecting retail with goodwill through efforts ranging from donations in local communities, offering a generous volunteer program for employees, and funding global initiatives that support social development efforts in underserved areas in Peru. Altar'd State is a globally-minded company that is dedicated to creating not only a unique retail environment that is inspiring and uplifting, but also giving back to the world around us through philanthropic efforts of every kind.
About Ignite Social Media:
Recognized as the 2016 Social Media Agency of the Year by Incite Group, Ignite Social Media is one of North America's first social media marketing agencies. Ignite Social Media is made up of experienced and skilled experts in driving business objectives through social media marketing in creative, strategic and measurable ways. Ignite Social Media, privately owned and founded in 2007, uses an innovative, specialized approach to power social media marketing for some of the world's best brands across a wide variety of industries, including automotive, CPG, retail, food and beverage. More at: www.ignitesocialmedia.com
About DeVries Global:
DeVries Global, headquartered in New York City, is an international public relations micro-network with offices in London, Hong Kong, Beijing, Shanghai, Taipei and Singapore. The company's longstanding heritage of excellence in consumer marketing and communication includes winning work with respected brands across beauty, fashion and wellness as well as consumer packaged goods (CPG), travel and tourism, wine and spirits, and food and beverage. DeVries Global offers seamless global capabilities, while maintaining a boutique sensibility and Curiously Creative™ culture that preserve the ability to move quickly, nimbly, and with high-impact precision. DeVries Global is part of Interpublic Group (IPG).
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SOURCE Altar'd State