IRVINE, Calif. and SAN FRANCISCO, March 19, 2014 /PRNewswire/ -- Alteryx, Inc., the leader in data blending and advanced analytics, and DataSift, the leading enterprise social data platform, today announced a global partnership to provide an intuitive way for the millions of analysts in departments such as marketing, merchandising and supply chain to blend social data with other data sources for advanced analytics that deliver deeper business insights. The companies announced both product integration and a go-to-market partnership to deliver filtered and blended social data directly to line-of-business analysts.
"Social media data is critical to decision making - it isn't just about sentiment analysis any more, it is about blending social insight with other relevant data to be able to drive more revenue," said Paul Ross, VP of Product Marketing at Alteryx. "With the integration of Alteryx and DataSift, we're giving every analyst the ability to blend social data with all the other relevant data about their customers leading to real impact across organizations."
"Social data is transforming decision-making across enterprises. Combining social data in aggregated form with other types of data unlocks a wealth of key insights about markets, segments and customers," said Tim Barker, Chief Product Officer at DataSift. "The DataSift platform transforms massive unstructured social data into useable, structured data, enabling Alteryx to easily blend it with other enterprise data, perform advanced analytics, and turn data into action and a higher ROI."
Alteryx Analytics enables analysts to blend all of their relevant data, perform advanced analytics, and share the output with business users. Leveraging the expertise of DataSift to provide complete access to leading social networks and sources like Twitter, Tumblr, Facebook, WordPress, and LexisNexis; the analytics of blending social and enterprise data will enable deeper business insight across many organizations. This includes retail organizations that need to blend social data with loyalty program and Point of Sale (POS) data to determine the return on their social marketing activity. Another key example includes telecommunication companies that are adopting ways to analyze social media data with location-specific signal strength data to better track and take action on weaknesses in their network.
Alteryx was also recently recognized as a "visionary" in both the 2014 Gartner Magic Quadrant for Business Intelligence & Analytics Platforms, and in the inaugural 2014 Gartner Magic Quadrant for Advanced Analytics Platforms. Both Alteryx and DataSift are focused on delivering the value of contemporary data and analytics to the widest audience, including through their partnerships with other companies like Tableau, further deepening the range of high value use cases across departments and industries.
The product integration between Alteryx and DataSift will be delivered in the next release of the Alteryx analytics platform.
About Alteryx, Inc.
Alteryx is the leader in data blending and advanced analytics software. Alteryx Analytics provides analysts with an intuitive workflow for data blending and advanced analytics that leads to deeper insights in hours, not the weeks typical of traditional approaches. Analysts love the Alteryx analytics platform because they can deliver deeper insights by seamlessly blending internal, third party, and cloud data, and then analyze it using spatial and predictive drag-and-drop tools. This is all done in a single workflow, with no programming required. More than 300 customers, including Experian, Kaiser, Ford, and McDonald's, and 200,000+ users worldwide rely on Alteryx daily. Visit www.alteryx.com or call 1-888-836-4274. Alteryx is a registered trademark of Alteryx, Inc.
DataSift Inc. is the leading social data platform with more than 1,000 customers in 40+ countries. DataSift is driving a revolution in corporate decision-making by making it easy for applications to incorporate the use of real time and historical Social data intelligently and easily into data analysis. The DataSift platform enables companies to easily aggregate, filter and extract useful data from the billions of public social conversations on Twitter, other leading social networks and millions of other sources. DataSift powers hundreds of applications across a wide variety of industries including retail, telco, high tech, consumer packaged goods and agencies. DataSift has offices in San Francisco, New York, Canada, and Reading, U.K. For more information, visit www.datasift.com and follow us on Twitter @datasift.
SOURCE Alteryx, Inc.