CHESHIRE, England, July 16, 2013 /PRNewswire/ --
Alumasc Exterior Building Products Ltd (Alumasc) has seen positive ranking results for one of its websites following Google's roll-out of Penguin 2.0, due to the company's ongoing work with digital agency Click Consult.
Introduced on the 23rd May, Penguin 2.0 is Google's latest algorithmic update which attempts to reduce the number of websites that employ 'black-hat' SEO tactics from ranking high in search engine results pages (SERPs). Since it came into force, Alumasc's rainwater systems site, http://www.alumascrainwater.co.uk, has seen an increase in ranking for 40 per cent of its selected key terms.
Prior to the update, the website had 21 of its selected key terms ranked on page one. Since the update, however, this has increased to 24 selected key terms on page one, whilst the website has also seen a 1.38 per cent increase in non-branded traffic for the month following Penguin 2.0's introduction, compared to the previous month.
A spokesman for Click Consult said: "Since we started working with Alumasc in August 2013, we have helped to increase rankings for http://www.alumascrainwater.co.uk by 76 per cent, whilst we saw organic search traffic increase by 41 per cent for the first six months of 2013 compared to the same period in 2012. We have achieved this through our ethical approach to search and we're delighted that the introduction of Penguin 2.0 has helped us to improve the performance of our campaign for Alumasc further."
A spokesman for Alumasc said: "Click Consult have helped us to significantly improve our online visibility. This is thanks to their ethical SEO techniques, and our performance post Penguin 2.0 proves that their approach adheres to Google's best practise guidelines and delivers results. We are now looking forward to continuing our excellent working relationship with Click Consult."
For more information about Alumasc, visit http://www.alumascrainwater.co.uk.
For more information about Click Consult, visit http://www.clickconsult.com.
About Alumasc Exterior Building Products Ltd:
Alumasc is a supplier of premium products for building exteriors and drainage systems. With over 30 years of expertise and technical knowledge, Alumasc is one of the UK construction industry's leading brands and its products have been used in the construction of some of the most prestigious buildings both in the UK and across Europe.
About Click Consult:
Click Consult is a digital agency founded in 2003. Based in North West England, Click Consult works with over 250 clients of all sizes from across the UK. With a focus on organic search, Click Consult also offers web development and design, social media marketing and paid search services.
For Alumasc Exterior Building Products Ltd:
Alumasc Exterior Building Products Ltd,
White House Works,
For Click Consult:
Oaklands Office Park,
SOURCE Click Consult