ATLANTA, Aug. 8, 2016 /PRNewswire-USNewswire/ -- AMA Atlanta has teamed with Hothouse, Inc. and Turner Sports to present Is eSports the Next Big Opportunity for Brand Marketers?, a panel discussion highlighting the competitive video gaming industry and its impact on brand marketing. On Tuesday, August 9 at 6:00 p.m., an expert panel of gaming and media industry influencers will convene at Turner ELEAGUE Studio, 1020 Techwood Drive, to give marketers, brands and agencies a 'behind-the-console' look at what's driving eSports' popularity and unprecedented levels of consumer engagement. The event is open to AMA Atlanta members, non-members and students. Reserve tickets at http://bit.ly/ENTSIG0809.
"The mainstream growth, popularity and global reach of eSports, particularly among millennials, has created an unprecedented opportunity for marketers to attract and engage a sought after market," says Brandy Jessen, President, AMA Atlanta. "AMA Atlanta is excited to host this event for Atlanta marketers."
With a projected reach of more than 300 million fans, revenues expected to exceed $1 billion by 2018, and the ability to draw online viewership and live audience attendance that rivals traditional sporting events, eSports—and its enthusiasts—represent a lucrative market for brand marketers.
"As recently as 20 years ago, there were skeptics who thought there would never be an audience for extreme sports - yet it became a multi-billion-dollar industry," said Jon Katinsky, President, Hothouse. "There are now hundreds of millions of people who watch eSports religiously. The space has become a legitimate access point for forward-thinking brands to reach their consumers."
The expert panel will explore where eSports is headed next and how forward-thinking marketers can leverage this fundamental shift in entertainment and sports culture. Panelists include:
- Christina Alejandre, VP & General Manager of ELEAGUE, Turner Sports
- Alban Dechelotte, Senior Entertainment Marketing Manager, The Coca-Cola Company
- Gerard Kelly, President, NRG eSports
- Todd Harris, Co-Founder & COO, Hi-Rez Studios
AMA Atlanta's Entertainment Marketing Special Interest Group (SIG), which was developed to explore how brands, content creators, agencies and distributors can partner to redefine the next generation of marketing campaigns, organized this exclusive event.
About AMA Atlanta
AMA Atlanta (http://www.ama-atlanta.com) is the go-to source for marketing knowledge, events, resources and networking in Atlanta. At almost 1,000 members strong, AMA is the largest marketing organization in Atlanta and the third largest AMA chapter nationwide. AMA Atlanta members, which include professionals across the spectrum of the discipline - research, non-profit, public relations, advertising, branding, direct marketing, interactive, creative, multicultural and so much more - have access not only to an incredible amount of local talent, but also to the international reach of the entire AMA organization.
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SOURCE AMA Atlanta