'Amazon Unbox on TiVo' Now Available, Offering Over 1.5 Million Broadband-Ready TiVo Subscribers Access to Thousands of Movies and TV Shows - Sony Pictures and MGM join roster of leading studios and networks

offering content -

- New customers who sign up for Amazon Unbox on TiVo by April 30 receive

$15 in Amazon Unbox downloads -

    ALVISO, Calif. and SEATTLE, March 7 /PRNewswire-FirstCall/ -- TiVo Inc.
 (Nasdaq:   TIVO), the creator of and a leader in television services for
 digital video recorders (DVRs), together with Amazon.com, Inc. (Nasdaq:  
 AMZN) today announced that "Amazon Unbox on TiVo" is now available to more
 than 1.5 million broadband-ready TiVo subscribers. This availability
 follows a recent successful beta-testing period with a small group of TiVo
 subscribers. This unique service offers TiVo subscribers the best way to
 find their favorite movies and TV shows from the thousands that are
 available on Amazon Unbox, download and watch them right on their TV. Also
 today, TiVo and Amazon announced the addition of Sony Pictures and
 Metro-Goldwyn-Mayer Studios Inc. (MGM) to the list of studios offering
 content through Amazon Unbox on TiVo, which also includes CBS, Fox
 Entertainment Group, Lionsgate, Paramount Pictures, Universal Studios Home
 Entertainment, and Warner Bros. Entertainment.
     To celebrate the launch of this new service, TiVo and Amazon are
 offering $15 in free movie and TV show downloads to anyone who signs up for
 the Amazon Unbox on TiVo service by April 30, 2007.
     "TiVo is putting more power and choice than ever before in the hands of
 consumers as the first and only DVR company to offer direct movie downloads
 to the TV where subscribers can experience them from the comfort of their
 living room, on the largest screen in their homes, where the experience of
 watching movies and TV shows is best," said Tara Maitra, GM and Vice
 President of Content Services at TiVo. "Simply put, whether it's content
 you choose from Amazon.com or from broadcast and cable programming, we put
 it all on your television, in one place, easy to find, whenever you want
     "Customers now have even more flexibility and convenience when it comes
 to enjoying Amazon Unbox," said Roy Price, Director of Digital Video,
 Amazon.com. "In addition to watching their favorite movies and TV shows on
 their PCs and portable devices, customers can now watch Amazon Unbox videos
 on their televisions."
     Amazon Unbox on TiVo provides an easy solution for renting or
 purchasing thousands of movies and thousands of TV shows. For example,
 consumers can get caught up with the Oscar buzz by renting or purchasing
 the "must-see" Oscar-winning and nominated films and having them sent
 directly to their TV via their TiVo. Additionally, TiVo subscribers can
 easily find award-winning actors' and directors' previous movies through
 Amazon Unbox or through their broadcast programming via TiVo's exclusive
 WishList(R) searches.
     To activate their broadband-connected TiVo Series2(TM) or Series3(TM)
 box, TiVo subscribers can log on to Amazon.com at
 http://www.amazon.com/unbox/tivo/ and perform a simple, one-time
 registration process to establish a link between their TiVo user account
 and their Amazon.com account. Once the initial set up is complete, eligible
 movies or television shows can be ordered from Amazon Unbox and downloaded
 directly to the customer's TiVo box via the Internet -- no PC is required
 for downloading and viewing. After the movie has been downloaded, the title
 will automatically appear in the subscriber's TiVo "Now Playing" list with
 all of their other recorded shows, easily viewed with just a click of the
 TiVo remote. Customers can purchase television episodes for $1.99, purchase
 most movies for between $9.99 and $14.99, or rent movies starting at $1.99.
 As an added bonus, all purchased videos are automatically stored in each
 customer's "Your Media Library" at Amazon.com for future access and
     For more information on Amazon Unbox on TiVo visit www.tivo.com/amazon
 or www.amazon.com/unbox/tivo/.
     About Amazon Unbox(TM)
     Launched in September 2006, Amazon Unbox is a digital video download
 service offering thousands of television shows, movies and other video
 content from more than 30 studio and network partners from Hollywood and
 around the world.
     o Unbox customers can purchase television series episodes for $1.99 per
       episode, purchase most movies for between $9.99 and $14.99, or rent
       movies starting at $1.99.
     o Unbox RemoteLoad(TM) technology allows customers to buy from one PC
       (such as an office computer) and download to another computer (such as a
       home computer) or a TiVo DVR.
     o At no additional charge, Unbox automatically includes with downloads to
       PCs a second file optimized for playback on any Windows Media-compatible
       portable device.  Customers get the added flexibility of taking their
       video collection on the go using any Windows Media video-compatible
       portable device, including the popular Creative Zen Vision:M.
     o For downloads to a PC, Unbox uses progressive download, eliminating the
       need to wait for the entire video to download before watching. This
       means the typical cable broadband customer can start watching any Unbox
       TV show or movie within five minutes of ordering.
     o Amazon Unbox customers can download episodes of their favorite
       television shows that aired as recently as last night or favorites from
       decades past.
     About Amazon.com
     Amazon.com, Inc., a Fortune 500 company based in Seattle, opened on the
 World Wide Web in July 1995 and today offers Earth's Biggest Selection.
 Amazon.com, Inc. seeks to be Earth's most customer-centric company, where
 customers can find and discover anything they might want to buy online, and
 endeavors to offer its customers the lowest possible prices. Amazon.com and
 other sellers offer millions of unique new, refurbished and used items in
 categories such as health and personal care, jewelry and watches, gourmet
 food, sports and outdoors, apparel and accessories, books, music, DVDs,
 electronics and office, toys and baby, and home and garden.
     Amazon and its affiliates operate websites, including www.amazon.com,
 www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
 www.amazon.ca, and www.joyo.com.
     As used herein, "Amazon.com," "we," "our" and similar terms include
 Amazon.com, Inc., and its subsidiaries, unless the context indicates
     About TiVo Inc.
     Founded in 1997, TiVo pioneered a brand new category of products with
 the development of the first commercially available digital video recorder
 (DVR). Sold through leading consumer electronic retailers, TiVo has
 developed a brand which resonates boldly with consumers as providing a
 superior television experience. Through agreements with leading satellite
 and cable providers, TiVo also integrates its full set of DVR service
 features into the set-top boxes of mass distributors. TiVo's DVR
 functionality and ease of use, with such features as Season Pass(TM)
 recordings and WishList(R) searches and KidZone have elevated its
 popularity among consumers and have created a whole new way for viewers to
 watch television. With a continued investment in its patented technologies,
 TiVo is revolutionizing the way consumers watch and access home
 entertainment. Rapidly becoming the focal point of the digital living room,
 TiVo's DVR is at the center of experiencing new forms of content on the TV,
 such as broadband delivered video, music and photos. With innovative
 features, such as TiVoToGo(TM) and online scheduling, TiVo is expanding the
 notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R)
 service is also at the forefront of providing innovative marketing
 solutions for the television industry, including a unique platform for
 advertisers and audience measurement research. The Company is based in
 Alviso, California.
     NOTE: TiVo, Season Pass, TiVoToGo, WishList, the slogan 'TiVo, TV your
 way.', Series2, Series3, and the TiVo logo are trademarks of TiVo Inc. or
 its subsidiaries worldwide.
     Amazon.com Forward Looking Statements
     This announcement contains forward-looking statements within the
 meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
 Securities Exchange Act of 1934. Actual results may differ significantly
 from management's expectations. These forward-looking statements involve
 risks and uncertainties that include, among others, risks related to
 competition, management of growth, new products, services and technologies,
 potential fluctuations in operating results, international expansion,
 outcomes of legal proceedings and claims, fulfillment center optimization,
 seasonality, commercial agreements, acquisitions and strategic
 transactions, foreign exchange rates, system interruption, significant
 amount of indebtedness, inventory, government regulation and taxation,
 payments and fraud. More information about factors that potentially could
 affect Amazon.com's financial results is included in Amazon.com's filings
 with the Securities and Exchange Commission, including its Annual Report on
 Form 10-K for the year ended December 31, 2006, and all subsequent filings.


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