DETROIT, May 19, 2016 /PRNewswire/ -- Detroit-based Amber Engine is pleased to announce the appointment of Jesse Akre as Chief Strategy Officer. He will work alongside Amber Engine's leadership team to establish and guide the direction of the company. Akre will be implementing business development initiatives as well as leading the organization's sales and marketing efforts. By aligning the entire organization, he will ensure the execution of Amber Engine's mission to remove product data barriers and inefficiencies in the industry.
Amber Engine provides a product data solution that works for both Manufacturers and Retailers in the Home Furnishings Industry. Manufacturers now have a single solution that empowers them to provide Retailers the data they need in the format they want. This will allow Retailers to provide the product information consumers demand increasing engagement and ultimately sales. Amber Engine's cloud-based platform provides the industry with simple and powerful tools that allow the seamless management and distribution of product data quickly and accurately.
"Ever since I led the launch of our first furniture ecommerce site in 2001, I knew Product Data was a problem," said Jesse Akre, Chief Strategy Officer at Amber Engine. "Fast forward to today – it's actually getting worse. The demands of the digitally empowered consumer is outpacing the industry. It is a challenge – and Amber Engine is uniquely positioned to solve it for the industry. I am very proud to be part of such a valiant journey."
Prior to joining Amber Engine, Akre served as Senior Vice President at MicroD, a leading web services and solutions provider to the Home Furnishings Industry. He brings decades of experience in organizational leadership, strategy, ecommerce, digital marketing and omnichannel retail solutions. Akre also served as Founder and CEO of Channel Redefined, a startup ecommerce services and solutions company to the Home Furnishings Industry, where he led the company from inception to its subsequent acquisition by MicroD. Prior to Channel Redefined, Akre was Co-Founder of Edenvale Shoppes, an online retailer of home furnishings and decor.
"Jesse brings to Amber Engine a history and deep-rooted understanding of the home furnishings industry," said Jennifer Gilbert, Founder and CEO of Amber Engine. "This empathic point of view is necessary to ensure we are building solutions that meet the unique needs of this market. The entire Amber Engine team is excited to have Jesse on board and eager to move our mission forward under his leadership."
About Amber Engine
Detroit-based Amber Engine, part of the Quicken Loans Family of Companies, was founded by a team of home-furnishing industry innovators, technologists and business experts. Amber Engine's mission is to create simply powerful tools that make data sharing for the home furnishings industry easy and efficient. For more information on Amber Engine, visit AmberEngine.com
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SOURCE Amber Engine