The National Association for Multi-Ethnicity in Communications recognized Ameredia and its clients for their creative, strategic, and innovative approach to ethnic-targeted marketing

SAN FRANCISCO, Oct. 18, 2011 /PRNewswire-iReach/ -- Ameredia, the San Francisco-based multicultural advertising agency, announced today that it won four awards in the 2011 Excellence in Multicultural Marketing Awards, marking its sixth consecutive year of recognition from the National Association for Multi-Ethnicity in Communications.

(Photo: http://photos.prnewswire.com/prnh/20111018/CG88465)

The EMMA competition recognizes the cable industry's commitment to maintaining best practices, while developing creative, strategic and innovative approaches to ethnic-targeted marketing.  These year's awards were presented during the 25th Annual NAMIC Conference on Oct. 4 and 5 at the Hilton New York in Manhattan as part of Diversity Week. 

"It's just as exciting today to receive EMMA awards as it was six years ago," said Pawan J. Mehra, Ameredia founder and principal. "The ongoing recognitions have been telling of our team's exceptional multicultural transcreation strength and deep understanding of the cable industry, and we owe that in large part to the support from our clients, partners, our community and, of course, NAMIC."

A judging panel of independent industry experts evaluated entries and selected all winners based on sound and innovative strategy, strength of execution against the strategy, evaluations of strategy, implementation and results.

The award-winning pieces were:

First Place

Client: International Media Distribution

Entry: Bollywood Hits On Demand

Category: Direct Mail

Second Place

Client: Comcast

Entry: Polish Gift with Purchase

Category: Print

Second Place

Client: Comcast

Entry: Polish Gift with Purchase

Category: Direct Mail

Third Place

Client: International Media Distribution

Entry: TV Japan Japanese Earthquake Response

Category: Case Study/Campaign

"Ameredia has the expertise to include all ethnicities within the 'multicultural' spectrum and they do an incredible job," said Comcast Director of National Ethnic Marketing, Natalie Rouse. "Our partnership enables us to reach customers from 17 ethnicities and 26 languages nationwide."

The awards add to Ameredia's list of industry-wide recognitions including the American Design, Communicator, Hermes, Mark and TELLY awards. In September, the ADCOLOR Industry Coalition recognized Ameredia's Mehra as a 2011 Change Agent. The agency has also for two consecutive years been recognized as a Fast 50 Company by the US Pan Asian American Chamber of Commerce (USPAACC) and this year alone, Ameredia was named a Top Business in America by Diversity Business, a Top 10 Business in California by USPAACC and was in the San Francisco Business Times' list of Top 25 Ad Agencies in the San Francisco Bay Area.

About NAMIC

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC is comprised of 2,000 professionals belonging to a network of 18 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation's communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information on NAMIC, visit http://www.namic.com.

About Ameredia

Ameredia Inc. (http://www.ameredia.com) is a full-service multicultural advertising, marketing and public relations firm specializing in building brands within U.S.-based ethnic communities. The agency enables private, government and non-profit organizations to connect with Hispanics, Asians, Europeans, Middle Easterners, Pacific Islanders, Africans and other diverse cultural groups nationwide. Conceptualizing culturally engaging campaigns across print, TV, radio, online, outdoors, events, grassroots and social media platforms in over 20 leading languages, Ameredia has positioned itself as one of the fastest-growing diverse market agencies nationwide.

Media Contact: Carolina Madrid Ameredia, 415-788-5100, pr@ameredia.com

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SOURCE Ameredia

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