NEW YORK, Oct. 22 /PRNewswire/ -- DK Publishing and 24/7 Media LLC
announce the release of the much-anticipated America 24/7, a 304-page,
hard-cover book featuring more than 1,200 photographs submitted by 25,000
Americans. During the week of May 12-18, 2003, America 24/7 invited everyone
in America with a digital camera to submit photographs that depict their
lives, families, and community -- and what it means to be American. In one
week, Pulitzer prize-winning, professional, student, and amateur photographers
across the nation shot more than one million pictures. This extraordinary
collaboration produced an honest, upbeat look at America -- a visual time
capsule produced by citizens from every walk of life.
Starting Monday, America 24/7 is available at book retailers across the
country. The book retails for $50.00.
In addition to breath-taking photographs, America 24/7 features essays
from some of America's leading writers and thinkers, including Pulitzer Prize
winner Robert Olen Butler, National Book Award winner Charles Johnson, Time
and PBS essayist Roger Rosenblatt, National Book Award Finalist Naomi Shibab
Nye, and best-selling author Barbara Kingsolver.
Organized into six chapters covering home, work, play, belief, community,
and American scenes, the images in America 24/7 offer a fascinating insight
into American life at a crucial point in the nation's history. "Hard at Work"
runs the gamut from a worker changing a light bulb atop a silvered gargoyle on
New York's Chrysler Building to a 77-year-old 'dress-fluffer' at Disney's
Fairy Tale Fantasy wedding venue in Orlando, Florida. Images of "America at
Play" range from Inuit children playing stickball in western Alaska to
grandmothers out for a strenuous morning row in Oakland, California. "Our
Town" includes pictures of a seeing-eye Shetland pony and a three-year-old
girl in a sheep-riding contest. "Reason to Believe" captures the broad range
of American belief contrasting, for example, the Willow Creek mega-church,
which serves 17,500 Illinois Christians each weekend, with a fiery right of
passage for an 11-year-old Apache girl. "Sea to Shining Sea" contrasts man
and nature, setting tornadoes ripping through Texas against a Virginia garbage
dump and the painted mesas of Arizona.
America 24/7 was produced and directed by Rick Smolan and David Elliot
Cohen, creators of more than 25 high-profile book projects, including the New
York Times #1 best-seller, A Day in the Life of America, which sold an
unprecedented 1.3 million copies. Bookstores around the globe have sold more
than five million copies of books created by Smolan and Cohen, and their
projects have been widely credited for creating the first mass market for
coffee table books.
"Never has the country been documented so thoroughly by so many talented
photographers," commented David Elliot Cohen, project director. "We hope and
believe that America 24/7 will become an important historical document that
future generations will use to understand America at the onset of the new
"America 24/7 is not a book for tourists nor was it created by a PR firm
to sell America to the world," says project director Rick Smolan. "It's a
family album, and we expect these photographs to inspire, amuse and, on
occasion, disturb the reader. As an honest mirror of everyday American life,
this is as it should be."
Your Picture On The Cover
America 24/7 is the first book to offer book buyers a high quality
customized wrap-around dust jacket featuring their own photograph on the
cover. Personalized covers allow readers to put themselves, their children,
their momentous occasions, or even pets on the cover of a best-selling
coffee-table book. A personalized photo credit and caption will be
individually printed on the jacket's front flap. The ability to mass
personalize a best-selling book has never been possible or even attempted
before, and it is one reason that America 24/7 is viewed as the biggest gift
book of the 2003 holiday season.
Here's how it works. Each copy of America 24/7 contains simple
instructions for submitting a digital photograph to
america24-7.com/customcover. About seven days later, the customer will
receive a glossy high-quality dust jacket identical to the America 24/7 jacket
sold in stores, but with their own full-color cover image with caption and
photo credit. Customers pay only shipping and handling costs ($5.99).
First in a Series
In September 2004, DK Publishing will release 50 additional books in the
America 24/7 series -- one for each state. All 50 titles will be released
nationwide on the same day, another trade publishing first. "Once people own
a copy of America 24/7 we're certain they'll want a second book focused
100 percent on their own state," says Smolan; "The photographers outdid
themselves and state books such as Texas 24/7, Florida 24/7, and Alaska 24/7
will showcase the people and places that make each of America's 50 states
Technology Makes Historic Project Possible
"The speed and scale of this project are unprecedented," said Smolan.
"The typical wire service processes around 1,500 images a day. But the
technology developed for America 24/7 allowed us to collect and edit hundreds
of thousands of images in a single week." As the largest collaborative "100
percent digital" photographic project in history, America 24/7 was produced in
record-breaking time -- weeks vs. months. Digital photography enabled the
project's organizers to simultaneously solicit and receive photographs from
thousands of communities across America via the Internet. Digital technology,
from cameras to software to the Internet, enabled Americans to tell their own
stories in a way that's never been possible before.
"Digital photography levels the playing field, enabling students and
soccer moms to have their photos reviewed side by side with images shot by
America's top professional photographers," says Smolan. "The digital
photography revolution allowed us to invite Americans to tell their own
stories of American life -- stories unprocessed by Hollywood, Madison Avenue
or the government. It is this participatory aspect of America 24/7 that sets
it apart from Smolan and Cohen's previous photographic projects. "We have
spent the past 20 years traveling around the world, documenting different
cultures," said Cohen. "Our team was in the Soviet Union during glasnost,
China during the Tiananmen Square uprising, and Vietnam when the trade embargo
was lifted. We've always used an elite team of photojournalists, but this
time around, the power of digital photography and the Internet, allowed us to
invite amateurs and pros to create a democracy of images."
Partners and Sponsors Provided Essential Tools
Corporate partners for America 24/7 provided essential tools and services
required to complete this ambitious project on a short deadline. Smolan and
Cohen brought together the very best technology and services for each step in
Adobe Systems provided essential software tools such as Photoshop,
InDesign, Acrobat, Photoshop Album, Photoshop Elements, Illustrator and other
tools that streamlined the creation of the America 24/7 books.
Olympus America provided their C-5050 digital camera to each of the 1,000
professional photographers working on America 24/7.
Lexar Media provided digital memory cards used by the 1,000 professional
Snapfish, the leading online photo service, developed technology that
allowed amateurs across the nation to submit work to the project.
JetBlue Airways, winner of Conde Nast's Readers Choice Award for Best
Airlines 2002, provided editors and staff with transportation to and from
project headquarters in San Francisco.
WebWare provided a Digital Asset Management system capable of storing and
retrieving the hundreds of thousands of images submitted to the America 24/7
Google enabled the project organizers to publicize the project across the
Digital Pond designed and produced all of America 24/7's public displays
including photographs, work flow diagrams, logos and signage for all project
Additional support was provided by: FileMaker, Apple, Camera Bits, CNET
Networks, Inc. LaCie, Now Software, Preclick, Outpost Digital, Xerox,
Microsoft, WoodWing Software, net-linx Publishing Solutions, and Radical
* First printing: 500,000 copies * ISBN 0-7894-9975-4 (U.S)
* 304 pages including 1,160 * National one-day laydown on Oct.
full-color photographs 27, 2003
* 10 3/8" x 13" (330 x 236 mm), * Distribution in US, UK, and Canada
vertical by DK Publishing
* US, $50, Hardcover; Canada $75,
About DK Publishing
DK Publishing is the visionary book publisher renowned for pioneering a
distinctive, highly visual style in its books for adults and children.
Founded with the aim of developing innovative reference books, DK has since
established a worldwide reputation for publishing high-quality nonfiction
books in which words and pictures are closely integrated to present
information with unrivalled clarity. Visit us on the web at www.dk.com. DK
Publishing is part of Pearson plc.
About 24/7 Media, LLC
Headed by former Time, Life and National Geographic photojournalist Rick
Smolan and best selling editor/author David Elliot Cohen, 24/7 Media, LLC is a
leader in publishing photographic events. Smolan and Cohen are the creators
of more than 25 high-profile book projects, including the New York Times #1
best-seller, A Day in the Life of America, which sold an unprecedented
1.3 million copies.
SOURCE DK Publishing