American Airlines Welcomes BlackBerry to AAdvantage Program

Purchase a New BlackBerry and Earn 4,000 AAdvantage Bonus Miles

Sep 16, 2008, 01:00 ET from American Airlines, Inc.

    FORT WORTH, Texas, Sept. 16 /PRNewswire-FirstCall/ -- If you can't do
 without your BlackBerry(R) smartphone and just have to have those American
 Airlines AAdvantage(R) miles, then now you can have the best of both
     BlackBerry, the iconic telecommunications device that has become
 indispensable to millions, is now a participant in the AAdvantage program,
 the world's first and largest travel awards program. AAdvantage members can
 now earn 4,000 AAdvantage bonus miles when they purchase a new BlackBerry
 at an online store powered by Simplexity(R), a leading online retailer of
 cell phones and wireless plans.
     To receive the 4,000 AAdvantage miles, customers simply visit, complete a qualifying purchase of a
 BlackBerry phone with a new or extended wireless plan, and provide their
 AAdvantage account number at checkout. The site, created by Simplexity,
 features a variety of BlackBerry phones and wireless plans from all major
 wireless carriers. AAdvantage bonus miles will be posted to qualifying
 members' accounts by Simplexity 8-10 weeks after activation of a wireless
 plan. That's 4,000 miles to put toward a dream trip to any one of hundreds
 of destinations around the world served by American, American Eagle, or
 more than 20 airlines that participate in the AAdvantage program -- all for
 purchasing a new BlackBerry, along with an approved new or extended
 wireless service contract.
     "Many AAdvantage members are devoted BlackBerry users, so we're
 especially pleased to welcome BlackBerry to the AAdvantage program," said
 Rob Friedman, President - AAdvantage Marketing Programs. "The 4,000 miles
 will help customers accumulate miles toward valuable travel rewards, and
 with their BlackBerry smartphone, they'll be able to keep in touch wherever
 they choose to travel."
     For travelers on the go, a BlackBerry smartphone -- or any other
 Web-enabled device -- allows them to access the mobile version of
     The mobile site makes it easy for customers to book flights, change
 many domestic reservations, view fare specials, request upgrades, purchase
 Admirals Club(R) one-day passes, and even enroll in the AAdvantage program
 -- all from their mobile device. Additionally, with American's recent
 launch of mobile broadband service on its transcontinental routes flown
 with Boeing 767-200 aircraft, many customers can use their Blackberry or
 other Web-enabled device to access the Internet inflight.
     For more details on Mobile visit For
 further information on the AAdvantage mile offer, visit The offer applies to the purchase of new
 BlackBerry smartphones only. Customers are able to trade in their existing
 cellular device and receive credit toward the purchase of a new BlackBerry.
 To learn about trading in your existing device, go to, click on the BlackBerry page, then look for
 the "Get Cash Back" link.
     If you're not already an AAdvantage member, it's easy and free to
 enroll. Simply visit
     American Airlines is a founding member of the oneworld(R) Alliance.
     Terms and Conditions
     AAdvantage miles will be awarded for purchases made through the
 Cellular Miles store only within 8-10 weeks of activation. AAdvantage
 members are eligible to earn 4,000 miles for each purchase of a BlackBerry
 phone with a new standard post paid wireless service contract or a post
 paid wireless service contract extension. To be eligible, AAdvantage
 members must (1) maintain the wireless line of service activated through
 Simplexity for 12 weeks after the activation date, (2) not deactivate or
 downgrade the wireless plan originally signed up for through Simplexity,
 and (3) provide their AAdvantage membership number at the time of purchase.
 Family plans and shared plans constitute one rate plan, regardless of the
 number of phones ordered. Additional restrictions may apply.
     American Airlines reserves the right to change AAdvantage program
 rules, regulations, travel awards and offers at any time without notice,
 including the right to, among other things, (1) modify or cancel any award
 or offer, (2) change program benefits, mileage levels or rules related to
 mileage credits or travel awards, or (3) add embargo dates, limit award
 travel seat availability, or otherwise restrict travel awards or offers.
 American may make changes even if use of accumulated mileage credits or
 awards is affected. The accumulation of mileage credits does not entitle
 members to any vested rights. American further reserves the right to end
 the AAdvantage program upon six months notice. AAdvantage travel awards,
 mileage accrual and special offers are subject to government regulations.
 American is not responsible for products or services offered by other
 participating companies. For complete details about the AAdvantage program,
     AmericanAirlines,, Admirals Club and AAdvantage are registered
 trademarks of American Airlines, Inc.
     Simplexity is the registered trademark of Simplexity, LLC.
     About Simplexity
     Simplexity is the leading online retailer of cell phones and wireless
 plans. Simplexity's technology solutions include merchandising,
 procurement, customer service, billing, customer relationship marketing,
 order processing and cell phone activations for the largest carriers in the
 U.S. Simplexity operates private label websites for some of the largest
 names in retail using unrivaled, proprietary systems. Simplexity also
 operates the popular website Wirefly (, the leading
 one-stop cell phone and wireless plan comparison shopping site that has
 been awarded "Best of the Web" by Forbes magazine and "Best in Overall
 Customer Experience" by Keynote Systems. For more information about the
 company, its products and services, visit the Simplexity corporate website
     About RIM/BlackBerry
     BlackBerry is a product of Research In Motion, a leading designer,
 manufacturer and marketer of innovative wireless solutions for the
 worldwide mobile communications market. Through the development of
 integrated hardware, software and services that support multiple wireless
 network standards, RIM provides platforms and solutions for seamless access
 to time-sensitive information including email, phone, SMS messaging,
 Internet and intranet-based applications. RIM technology also enables a
 broad array of third party developers and manufacturers to enhance their
 products and services with wireless connectivity to data. RIM's portfolio
 of award-winning products, services and embedded technologies are used by
 thousands of organizations around the world and include the BlackBerry(R)
 wireless platform, the RIM Wireless Handheld(TM) product line, software
 development tools, radio-modems and software/hardware licensing agreements.
 Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in
 North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock
 Market (NASDAQ:   RIMM) and the Toronto Stock Exchange (TSX: RIM). For more
 information, visit or
     About the AAdvantage Program
     The AAdvantage Program was the first and is the world's largest
 frequent flyer program. Established in 1981, the program now has more than
 60 million members. Members can earn miles at more than 1,000 participating
 companies, which include more than 35 hotel chains representing more than
 75 brands, more than 20 airlines, eight car-rental companies, 18 financial
 companies, and over 250 brand name retailers. In addition, members can earn
 miles when making purchases with one of more than 100 affinity card
 products in over 41 countries. In 2007, members redeemed more than 150
 billion miles to claim more than 4 million awards for flights, upgrades and
 car rentals. For more information and a listing of AAdvantage program
 participating companies, visit
     About American Airlines
     American Airlines is the world's largest airline. American, American
 Eagle and the AmericanConnection(R) airlines serve 250 cities in 40
 countries with more than 4,000 daily flights. The combined network fleet
 numbers more than 1,000 aircraft. American's award-winning Web site,, provides users with easy access to check and book fares, plus
 personalized news, information and travel offers. American Airlines is a
 founding member of the oneworld(R) Alliance, which brings together some of
 the best and biggest names in the airline business, enabling them to offer
 their customers more services and benefits than any airline can provide on
 its own. Together, its members serve nearly 700 destinations in over 140
 countries and territories. American Airlines, Inc. and American Eagle
 Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines,
 American Eagle, AmericanConnection,, We know why you fly and
 AAdvantage are registered trademarks of American Airlines, Inc. (NYSE:   AMR)
AmericanAirlines(R) We know why you fly(R) Current AMR Corp. releases can be accessed on the Internet. The address is

SOURCE American Airlines, Inc.