American Caviar Company Brings Freshness to Tainted Imported Caviar Industry

The Little Pearl(TM) Caviar Delivers Uncompromised Freshness to U.S. Market

Dec 06, 2006, 00:00 ET from Little Pearl

    BOSTON, Dec. 6 /PRNewswire/ -- The Little Pearl(TM), the leading
 national seller of American Caviar -- the freshest caviar in the world --
 wants to let you in on a rarely talked about secret among caviar
 aficionados. American is better. Harvested from pristine well-water farms
 and wild fisheries American caviar is free of the pollutants found in the
 tainted waters of the Caspian, Volga and Black Sea of the imported variety.
     Rich Brauman, Founder and Chief Executive Officer of The Little Pearl,
 and an active environmentalist, has patents pending on an aquaculture
 system he developed for harvesting fish in the most humane way possible.
 Brauman works with members of Seafood Choices Alliance, a group supplying
 positive alternatives to imported caviar, "to do everything possible to
 make the product safe, cruelty free and sustainable." Brauman acknowledges
 that "not everyone is going to be a caviar eater, but most people who were
 hesitant about American Caviar are surprised to find how much they like
     The Little Pearl is cultivating an American caviar culture in the U.S.
 that has caviar enthusiasts taking notice. American Caviar is making its
 way to the dining table because it offers a delectable break from the
 ordinary that creates an extraordinary, trendsetting experience. One reason
 for this growing trend is the exceptional pureness and sophisticated
 character of the Americana Caviar experience itself.
     The hottest restaurants are taking notice and have already begun to
 incorporate American Caviar into their cuisine. Chef Michael LaScola of
 American Seasons, arguably the best restaurant on Nantucket Island and well
 known for its New England seafood and innovative American cuisine, features
 The Little Pearl American Caviar on its menu "because you can taste the
 freshness." Continues LaScola, "Serving The Little Pearl means we don't
 have to worry about the food safety concerns plaguing the import industry
 because we know their American caviar is always unsurpassed in freshness
 and in taste."
     No Trade barrier considerations. Imported caviar, traditionally from
 Russia and Iran, has virtually eliminated several species of fish from the
 Caspian Sea region, forcing a U.S. import ban on Beluga imports in early
 2006. Without the black market and trade barriers of concern and the
 proximity to the U.S. Market, The Little Pearl is able to harvest from
 species that have been ignored for over 100 years to deliver the freshest
 American caviar, including exclusive Transmontanus Rex(TM) White Sturgeon
 -- The Little Pearl's American answer to imported Beluga.
     The Little Pearl's American Caviar is available in five types: Wild
 Alaskan Keta Salmon, Cultured Rainbow Trout, Spoonbill Paddlefish, Wild
 Caught American Sturgeon and Transmontanus Rex(TM) White Sturgeon and is
 currently available at gourmet grocery stores and online at
     About The Little Pearl
     The Little Pearl is the leading national seller of American Caviar --
 the freshest caviar in the world. The Little Pearl's American Caviar has
 emerged as one of the hottest products among the trend-setting crowd, a
 younger, hipper demographic than the traditional caviar consumer. The
 Little Pearl's American caviar is available in five categories: Salmon,
 Trout, Spoonbill Paddlefish, Hackleback Sturgeon and Transmontanus Rex(TM)
 White Sturgeon, The Little Pearl's American answer to imported Beluga. The
 Little Pearl is a privately held company headquartered in Somerville,
 Massachusetts. For more information, visit or call
 1-888-61-Blini (1-888-612-5464).
     Contact:  Kel Kelly
               Kel & Partners
               508.366.2099, ext. 111

SOURCE Little Pearl