American Eagle Outfitters to Give Free Movie Ticket to Each American Eagle Customer Who Tries On Any Pair of Jeans From AE's New Denim Assortment

Event begins July 11, customers can also enter to win AE jeans and AMC

movie tickets 'for life' on

Jul 10, 2006, 01:00 ET from American Eagle Outfitters

    WARRENDALE, Pa., July 10 /PRNewswire-FirstCall/ -- American Eagle
 Outfitters (Nasdaq:   AEOS) today announced an exciting event to reward all
 AE customers, as well as anyone who loves a good pair of jeans and the
 movies. American Eagle has formed a partnership with AMC Theatres(R) to
 offer free movie tickets to the first one million customers who try on a
 pair of AE jeans at select American Eagle stores. The popular retail brand
 is creating awareness for its new line of Back To School jeans by combining
 two of its customers' favorite pastimes, shopping at American Eagle and
 going to the movies.
     For two weeks starting July 11, American Eagle expects to distribute a
 million movie tickets in stores as customers try on AE's new collection of
 Back To School jeans. Everyone is also invited to visit to enter a
 national online sweepstakes for a chance to win a lifetime supply of AE
 jeans and AMC movie tickets. Full contest rules can be found at The
 American Eagle/AMC Try-On movie tickets are valid at more than 300 AMC
 theatre locations nationwide.
     "We are so proud of this season's new denim assortment that we've
 teamed up with AMC Theatres to thank our customers with a free movie ticket
 just for trying on a pair of our new AE jeans," said Susan McGalla,
 president and chief merchandising officer for the AE brand.
     This season's new Back to School denim selection features more than six
 new cool cuts and a variety of new washes including:
     Women's Fits:
     * Skinny 77 -- This is the must have fit of the season, featured in all
       the magazines.  City chic with heels or boho and down to earth with warm
       fuzzy boots and flats, this fit is tapered and long. Perfect for
       dancing all night or hanging with friends all day
     * Straight 77 -- This fit is similar to the skinny, offering the same
       silhouette in the waist and hips, but is not as tapered giving more room
       from knee to ankle. It is perfect with flip flops or flats
     * BOYFRIEND -- With a sexy top fit this fit sits low and straight on the
       waist with a wideleg. This fit is sexy but relaxed
     * AE ARTIST -- This fit is the sexiest of all AE fits with an extreme low
       rise and slim leg. It is a fun fit that is great for going out, day to
     * HIPSTER -- AE's most classic, authentic jean. It is slim and features a
       clean leg. It sits slightly higher on the waist
     Men's Fits:
     * BOOTCUT -- This is an everyday, casual fit. It is comfortable and easy
       to wear
     * LOW RISE BOOT -- This fit is slimmer and sexier than the regular
       bootcut. You can dress it up or dress it down and it looks great with a
       tee shirt or a blazer
     * LOOSE -- This fit has the most casual, relaxed attitude of all
     * LOW RISE STRAIGHT -- This fit is a modern classic. It is an easy to wear
       straight leg that can be dressed up or down and sits comfortably low on
       the waist
     About American Eagle
     American Eagle Outfitters (Nasdaq:   AEOS) is a leading retailer that
 designs, markets and sells its own brand of laidback, current clothing
 targeting 15 to 25 year-olds, providing high-quality merchandise at
 affordable prices. AE's original collection includes standards like jeans
 and graphic Ts as well as essentials like accessories, outerwear, footwear,
 basics and swimwear. American Eagle Outfitters currently operates 799
 stores in 50 states, the District of Columbia and Puerto Rico, and 71 AE
 stores in Canada. AE also operates , which offers
 additional sizes and styles of favorite AE merchandise and ships around the
 world. The company plans to open MARTIN + OSA, a new sportswear concept
 targeting 25 to 40 year old women and men, in the fall of 2006. For
 additional information and updates, visit .

SOURCE American Eagle Outfitters