American Express Travel Survey Results Shed Light on Holiday Booking and Travel Trends
NEW YORK, Nov. 21 /PRNewswire/ -- Results from a recent American Express
Travel survey show one in four Americans (27%) -- and a third of those aged 18
to 34 (33%) -- plan to take a pleasure trip before the end of the year, with
many travelers seeking convenience and discounts when booking trips, and peace
of mind while traveling. Americans planning to travel have budgeted an
estimated $1,267 for their total holiday travel-spend, and consumers are
looking to spend quality time with family and friends while making smart
financial decisions to make it happen.
Large family gatherings are popular this season, according to the survey.
The majority of holiday travelers plan to visit family or friends at home
(57%), or take a vacation with family or friends (37%). Most say their get-
togethers will include nine or more people; 42% say they will include 12 or
more. Nine percent of responders planning to travel also plan on taking a
baby or toddler along for the first time. Supporting the desire to spend
holiday time with loved ones, more than a third (36%) say they are considering
helping to pay for a family member's or friend's travel expenses this holiday
season.
Financial planning, trip costs and payment are top of mind for consumers
booking holiday travel. Travelers are deciding how to book travel primarily
based on price (33%), discounts and deals (23%), trumped only by convenience
(37%). "Not budgeting wisely" was cited as the biggest money related worry
(30%). Forty-five percent prefer using credit or charge cards to pay for
travel expenses, and one in four travelers (26%) plan to use reward points
earned by using credit cards to pay for some or all of the costs incurred. A
majority (58%) would consider or plan to purchase a prepaid product to make
travel easier and safer.
In terms of safety and peace of mind, one in three responders planning to
travel expressed concern about either losing their wallet (21%) or being
robbed of their wallet or valuables (12%). To safeguard funds, travelers will
rely less on cash this year- carrying an average of $177 on any given day,
down from $197 in 2004 - and more on prepaid products, which can be used to
pay for everything from hotels to telephone calls. Nearly one-third (29%)
plan to purchase paper travelers checks or a new card version of travelers
checks such as the American Express Travelers Cheque Card, followed by phone
card (21%), or a stored-value cash card (13%).
Additional Survey Findings
Booking Methods
Travelers will book directly from online travel agencies and Websites
(28%), directly from airlines, hotels and car rental companies via telephone
(19%), from the Websites of airlines, hotels, car rental companies and cruise
lines (16%), and through travel agents (15%) and tour operators (7%). Eight
percent of Americans planning a trip will book online for the first time this
season.
Accommodations
Although the majority will stay with family and friends (55%), nearly 4 in
10 of those planning to travel will stay at a hotel, motel or resort (38%).
Others will stay in either a time share property (6%), a rental home (2%) or
at a bed and breakfast (2%). The vast majority (78%) will travel domestically;
others will head to the Caribbean (6%), Hawaii (3%), or Europe (3%).
Gas Prices Are Not an Issue
High gasoline prices are a concern, but most Americans planning to travel
plan to keep their travel plans regardless of the price of gas (60%); just a
third (36%) say they will travel less this season because of the high cost of
gas. In the West, where distances are longer, 75% say they will keep their
travel plans despite high gas prices.
Relaxation-seeking
In planning their end-of-year holiday trips, sun and relaxation top the
list of considerations (33%), followed by food and entertainment (18%),
cultural attractions (16%), outdoor sports (10%), and holiday decorations
(5%).
About the Survey
The 2005 American Express Travel Survey sampled 1,033 nationally
representative respondents. The survey sampled 278 Americans who plan to take
a vacation from now until the end of this year. The survey was conducted via
telephone by International Communications Research (ICR) between October 14 -
October 18, 2005. The poll has a margin of error 1 3.0%.
About American Express
American Express entered the travel agency business in 1915. The company
has more than 2,200 Travel Service locations in over 140 Countries and
Territories worldwide. American Express Company is a diversified worldwide
travel, financial and network services company founded in 1850. It is a world
leader in charge and credit cards, Travelers Cheques, travel, and
international banking.
American Express is a leader in prepaid products. In addition to the
American Express Travelers Cheque Card, the Company also offers the 114-year-
old American Express Travelers Cheque, the preeminent brand welcomed
worldwide, as well as the American Express Gift Card, Gift Cheques, the Be My
Guest dining card, and a range of corporate incentive prepaid products through
American Express Incentive Services, a subsidiary of American Express. Terms
and conditions apply to the American Express Travelers Cheque Card.
For more information about American Express, visit
www.americanexpress.com.
SOURCE American Express
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