American Family Enterprises to Restructure Finances and Operations; Diversify Beyond Core Sweepstakes Business

Strategic Reorganization Has No Impact on Prize Awards or Magazine

Subscriptions; Company Reaches Agreement in Principle to Settle Class Actions

Oct 29, 1999, 01:00 ET from American Family Enterprises

    JERSEY CITY, N.J., Oct. 29 /PRNewswire/ -- American Family Enterprises
 (AFE), one of the nation's leading magazine subscription companies and the
 sponsor of the American Family Publishers sweepstakes, announced today that
 the Company has filed a voluntary Chapter 11 petition in order to resolve its
 pending litigation, strategically restructure its finances and operations, and
 to enable it to compete successfully over the long term.  The Company stated
 further that it has obtained funding to assist it through restructuring.
     AFE also announced that it has reached an agreement in principle to settle
 its class action lawsuits.  The Company expects to report shortly the terms of
 this agreement which, by court order, are currently confidential.  Within the
 last year AFE has reached voluntary agreements with the Attorneys General of
 40 states and the District of Columbia which have defined new standards for
 the direct mail sweepstakes industry.  Today's filing will have no impact on
 these agreements, all of which will be fully complied with.
     In addition to its current sweepstakes business, the Company's future
 plans call for investment to diversify into new and different distribution
 channels for the sale of both magazines and merchandise.  "Today's filing is
 an important step in the strategic reorganization of American Family
 Enterprises to position the Company for a successful long-term future," said
 Susan Caughman, President and CEO.  "With the expectation of resolving all
 outstanding class action litigation shortly, we look forward to the launch of
 a variety of new businesses and the transformation of AFE into a stronger and
 more dynamic company."
     Caughman noted that during the reorganization AFE will continue business
 as usual, offering consumers the lowest available magazine prices, as well as
 opportunities to enter a variety of ongoing contests.  "This Chapter 11 filing
 and restructuring will have no impact at all on our on-going sweepstakes.  All
 monies for AFE's contests have been pre-funded and are held in trust by
 federally-insured, independent financial institutions until the award date.
 Consumers should be assured that their entries into AFE's sweepstakes are
 valid and all prizes, including the upcoming $1 million on November 24th and
 $10 million in January 31, 2000, will be awarded."
     About American Family Enterprises
     American Family uses sweepstakes to promote the sale of subscriptions to
 over 300 magazines at publishers' lowest prices.  Since 1977, American Family
 has awarded more than 300,000 prizes, including $89 million in cash prizes.
 American Family is owned by TAF Holdings Inc., a subsidiary of Time Inc., and
 a group of investors.
     Over the past year, American Family has taken the lead in establishing new
 reforms and guidelines in the publishers' sweepstakes industry.  These
 guidelines are known as the American Family Promise, and says, among other
 things, that all entries have an equal chance of winning and that
 subscriptions can be canceled at any time and the money will be refunded for
 all undelivered magazines.  American Family has also established a website
 ( to answer consumers' most frequently asked
 questions, reiterate the sweepstakes rules, and publish the American Family

SOURCE American Family Enterprises