2014

American Greetings Creates Comedy with Pass The Mic™ Latest innovation offers a hilarious performance with a pass of the mic

CLEVELAND, Sept. 17, 2013 /PRNewswire/ -- We all have people in our lives who deserve to be "uniquely" honored and celebrated on their birthday. For these extraordinary individuals, consumers are often searching for a one-of-a-kind way to spread those wishes—something that will surely grab their attention. That's why American Greetings Corporation introduces its latest innovation, Pass The Mic™--the birthday card that roasts the recipient with funny jokes and musical entertainment by simply sliding a microphone to activate the technology and listening to the character perform.   

Everyone's a comedian—especially the characters in this hilarious new collection of sound cards, Pass The Mic! To experience the funny, just open the card, slide the microphone over to the character, and laugh out loud. An innovative new way to send a classic humor gag, Pass The Mic's quirky mix of photo and illustration sets the stage for big laughs and lots of fun!

"We love how Pass The Mic turns a card into a comedy act," said Carol Miller, vice president, corporate innovation at American Greetings. "As soon as the mic slides in front of the character, card recipients will be entertained when they are serenaded, and roasted, by these funny cards."

As the industry leader in greeting card inventions, American Greetings has introduced more than 100 new greeting card formats under the Inventions brand, offering the ultimate selection of exciting, new-to-the world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Pass The Mic™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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